Published by the National Association for the Self-Employed 
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In This Issue:

Ditch These Damaging Words to Keep Customers

NASE Awards $12,000 College Scholarship

Market Yourself With Memorable Introductions


Plus: The NASE's 2000 Scholarship Winners

Want more information? Check out these books from this issue's featured authors.

Cover Story
NASE Awards $12,000 Scholarship
By Suzanne Martin
The NASE named Molly M. Pazsint of Eagle River, Alaska, as the 2000 Future Entrepreneur of the Year. Find out why this young woman captured your association's top honor for the year. Read more.
Features
Ditch These Damaging Words To Keep Customers
By Harvey Mackay
This best-selling author and inspirational speaker alerts you to some simple words that will send your customers running to the competition. See which ones you need to eliminate from your business vocabulary. Read more.
Market Yourself With Memorable Introductions
By Jan Norman
You never get a second chance to make a first impression. So how do you develop a quick self-introduction that will get your message across and garner new business? Check out these clever examples to get your creative juices flowing. Read more.
The NASE's 2000 College Scholarship Winners
Your association awarded a $4,000 scholarship to each of these 22 deserving students. Meet this year's scholarship winners. Read more.
Columns
From The President
ShopTalk
Tips for hiring employees
Departments
Member Benefits
  • Boost your business with Mini Vacations
  • Save on printing with Small Business Ink
  • Get great rental deals from Budget
Washington Watch
How you can evaluate a candidate's stand on self-employment issues
Product Premieres
New products and services for your business