NASE Blogs

What is a good response rate to direct mail?

Sunday, November 16, 2014
This will vary depending on a number of factors.  However if you are mailing to a prospect list (versus your house list) 1% is considered ‘good’.  However, response rates may be considerably lower the first and second time you mail.  Generally the third mailing to the same list with an excellent offer will produce the best response rate.


  1. 3 Souza 26 Apr
    I got your membership for marketing advertising and received a good response. As a marketing executive I got very nice response because, I was advertising by direct mail to everyone. So many websites have seen my details with good response.
  2. 2 marvinbible 09 Sep
    The reaction rate mirrors the rate of individuals who react to a mailing. Actually,the regular postal mail reaction rate is a standout among the most well-known inquiries we get from customers inspired by attempting standard mail.
  3. 1 John William 09 Sep
    Thank you so much for share your blog.


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