NASE Blogs

Old Spice, New Ideas?

Monday, July 19, 2010
Posted by Molly Nelson -  As you may have noticed, the Old Spice Man has been all over Twitter and YouTube lately. A few experts have even culled some lessons for small businesses from the viral success of the Old Spice campaign.

If you weren't a loyal Old Spice customer, did this campaign prompt you to give the brand a second look? Has the success of the campaign inspired you to create YouTube videos about your product or business?

[Old Spice is New Again – The Power of an Integrated Marketing Approach]
[Lessons From the Old Spice Man]
[Old Spice vs Fast Company]

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