Self-Employed

In-depth articles about marketing, finance, management, customer service and more!


  • Surprise! Direct Mail Isn’t Dead!

    Mar 17, 2011

    In an effort to cut expenses in this tough economy, many micro-business owners have slashed their marketing budgets. Others are trying to promote their businesses through e-mail and social media.

  • Can You Avoid An IRS Audit?

    Mar 17, 2011

    Few things are more frightening to micro-business owners than learning that they’ve been selected for an IRS audit. In reality, the odds of being chosen for an audit are small.

  • Not A Picasso

    Mar 17, 2011

    One of the benefits of working from a home office is the freedom to decorate as you please. Choosing artwork may sound like serious business, but it doesn’t have to be. Nor does art need to be a big investment.

  • What Still Works

    Mar 17, 2011

    NASE Member Ron Wilson, owner of R&S Cleaning Service in Peoria, Ariz., has been cleaning commercial buildings for as long as the NASE has been providing services and products to help the self-employed succeed. Thirty years.

  • Branch Out

    Mar 17, 2011

    Subway, H&R Block, Jenny Craig and Dunkin’ Donuts are household names that have exploded across the U.S. through franchising. But these empires didn’t rise overnight—most big-name franchises started out as small, single-shop operations.

  • How Much Is Clutter Costing You?

    Mar 17, 2011

    Your workspace is more than just a place. It’s a symbol of your mental health.

  • NASE Member Profile: Outdoor Décor

    Mar 17, 2011

    Mark Nicholson has been an NASE Member since 2006. He and his wife own Wilderness Creations LLC in Dublin, N.H. Their website is rusticfurnituregallery.com.

  • From The President: Time To Celebrate

    Feb 25, 2011

    Here at the NASE, we’re not only celebrating a new year, but also the 30th anniversary of the association. Three decades! What a milestone for the association and for the self-employed community.

  • Learn To Lead

    Feb 25, 2011

    As a self-employed professional, you might see yourself as a boss, a business owner, a contractor or even a supplier for other business owners. But do you see yourself as a leader?

  • Yikes! It’s A Panic Attack!

    Feb 25, 2011

    A pounding heart. Shaking hands. Shortness of breath. These are just some of the symptoms commonly felt during a panic attack.

  • Think Like A Project Manager

    Feb 25, 2011

    Most home-based businesses are long on projects and short on project managers. The good news is that the basics of effective project management are simple and intuitive, and they can be applied to almost any project, regardless of size or scope.

  • 30 Things Every Business Owner Should Know

    Feb 25, 2011

    In celebration of the NASE’s 30th anniversary, we asked the question, “What are the 30 most important things micro-business owners need to know to be successful?” For answers, we turned to people who have real-world expertise and experience: NASE Members and the NASE staff.

  • Forecast 2011

    Feb 25, 2011

    Ready for a rebound in 2011? Who isn’t? But if you’re like most micro-business owners, you’re more than a little concerned about how an unsettled economy will affect your sales in 2011.

  • NASE Member Profile: Swordplay

    Feb 25, 2011

    Andrea Robertson has been an NASE Member since 2006. She owns Fight Call, LLC, in Phoenix, Ariz. Her website is fightcall.com.

  • From the President: What A Year!

    Nov 23, 2010

    As you prepare to wind down 2010, it’s worth taking a look at how the business landscape has changed and how you can use those changes to your advantage in the year to come.

  • The NASE Presents $20,000 Achievement Award To Member

    Nov 23, 2010

    The flying flips of athletes on the high bar are common sights at Springers Gymnastics Center in Ellsworth, Maine. A rarer sight for owner Doug Springer is the $20,000 check he received from the NASE as this year’s Achievement Award recipient.

  • Mind Your P’s & Q’s

    Nov 23, 2010

    Networking is no longer just a matter of shaking hands and exchanging business cards. Some of today’s most effective networking platforms don’t even require that you leave your desk. Increasingly, people are building business networks by putting in more face time with their computers than with their colleagues and contacts.

  • Want To Get More Done? Focus!

    Nov 23, 2010

    For most of us, the need to accomplish many things at once seems like a given. But, the concept of multitasking didn’t crop up in the workplace until around the time that every desk got a computer.

  • That’s A Wrap

    Nov 23, 2010

    Whether you’re an entrepreneur who launched a business this year or a longtime self-employed professional, the end of the year is a crucial time for gauging the financial success of your micro-business. It’s also a critical time for deciding how to manage your profits so you give your company—and yourself—the best financial advantage.

  • What Makes Customers Tick?

    Nov 23, 2010

    No one needs to tell micro-business owners that the past three years have been the toughest economically in decades. Even entrepreneurs who survived several previous recessions say this time has been more difficult.

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