Self-Employed

In-depth articles about marketing, finance, management, customer service and more!


  • Buddy System

    Nov 23, 2010

    Micro-business owners can see big benefits from teaming up with other business owners who offer complementary products or services or who target similar customers.

  • Reduce These Hidden Costs

    Nov 23, 2010

    Finding ways to cut unnoticed home office costs can improve your profits.

  • NASE Member Profile: Caffeine Buzz

    Nov 23, 2010

    Gary Perkins has been an NASE Member since 1993. He and his wife, Marie, own DaVinci’s Gallery & Coffee House in Fremont, Ohio. Their website is artsandcoffee.com.

  • From The President: That’s The Spirit!

    Sep 13, 2010

    The entrepreneurial spirit might have been a bit shaken during the past few troubling years. But, it’s alive and thriving nowadays.

  • Zach Gosling Receives The 2010 NASE Future Entrepreneur Scholarship

    Sep 13, 2010

    Zachary Gosling was just 13 when he starting building an auction website that would be supported by advertising and sponsorships, rather than by the big fees charged by giant auction site eBay.

  • NASE Gives $80,000 In College Scholarships

    Sep 13, 2010

    This year the NASE awarded a $4,000 scholarship to 20 deserving dependents of NASE Members. These students can use their scholarships to study any subject at the college of their choice.

  • Schmoozing For Sales

    Sep 13, 2010

    When consultant Jennifer Schaus joined LinkedIn a couple of years ago, she looked upon the social network as little more than a convenient way to keep track of clients and prospects.

  • Biz Apps For Your iPhone

    Sep 13, 2010

    Whether you’re in your home office or on the go, these top-notch iPhone apps are guaranteed to help you manage your schedule, organize your data and optimize your workflow. Check Apple’s App Store for up-to-the-minute price info.

  • How To Keep Pace

    Sep 13, 2010

    NASE Member Chris Lamb, who owns Lamb Exterminating LLC in Gloucester, Va., is in an industry that’s regulated by various government agencies and is constantly changing. He doesn’t dare allow himself to be unaware of new laws or new technology if he wants to remain competitive in business.

  • Bootstrap Your Way To Business Success

    Sep 13, 2010

    “It takes money to make money,” the old saying goes. But in today’s tight credit climate, getting the money needed to grow and expand a business has become difficult, if not nearly impossible—at least from traditional financing sources like banks and private investors.

  • Double Duty

    Sep 13, 2010

    If you’re the parent of a special needs child, you’ve proven that you can handle a tough—and rewarding—job. Perhaps you’ve also chosen self-employment so you can spend more time with your child.

  • NASE Member Profile: Multifamily Makeovers

    Sep 13, 2010

    Nicole Pulley has been an NASE Member for two years. She owns Interior Affairs in San Antonio, Texas.

  • E-Waste Is Not a Dirty Word

    Jul 12, 2010

    What are you supposed to do with broken or outdated office equipment? Fortunately, there are an increasing number of eco-friendly ways to dispose of this waste without hurting the environment.

  • Poised For Growth

    Jul 12, 2010

    NASE Members need to evaluate exactly what growth means and how to make the climb to the next level a reality. The move is exhilarating but needs to be executed carefully and purposefully, experts caution. Here’s what you need to know to avoid stumbling as you step up to your next level.

  • Perfect Pitch

    Jul 12, 2010

    A well-crafted elevator pitch is an essential networking tool that home business owners can use in social situations, online profiles and even marketing materials. Here are five tips that will help you make sure your first impressions are pitch-perfect.

  • From The President: Decisions, Decisions

    Jul 12, 2010

    We understand the vital role of decision-making. And at the NASE, we want to give you resources and tools to help you make the best decisions for your micro-business. That’s what this issue of Self-Employed is all about.

  • Unprepared For Your Golden Years?

    Jul 12, 2010

    Whether you’re decades from retirement or only days, have operated a micro-business for years or are just launching one, you’ll find tools and resources here to shore up your future.

  • Inside Job

    Jul 12, 2010

    The greatest business risk many owners face may be standing right in front of them: employee fraud and embezzlement.

  • Which Websites Are Good For Your Health?

    Jul 12, 2010

    We increasingly rely on the Web’s treasure-trove of data. But how trustworthy is the information we’re unearthing? Follow these rules to find the best, most accurate health websites.

  • Business School

    Jul 12, 2010

    Serious-minded students at colleges and universities across the country are eager to help micro-business owners with tasks as varied as advertising strategy, feasibility studies, market research, social networking and strategic planning.

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