Self-Employed

In-depth articles about marketing, finance, management, customer service and more!


  • Price Points

    Jan 06, 2010

    Selling products and services to today’s budget-conscious customers isn’t easy.

  • Doing Business With Big Brother

    Jan 06, 2010

    Thousands of micro-business owners and self-employed professionals rely on contracts with government entities for a significant portion of their annual revenue.

  • Home Office Makeovers That Won’t Cost You A Cent

    Jan 06, 2010

    Many of us spend more time in our home offices than any other area in the house, so it seems strange that these workspaces are often neglected. How many stay-at-home workers dragged a desk into some unused corner when they started their business and never looked back?

  • Back To Basics

    Jan 06, 2010

    In the not so distant past, a business needed only a few basics to ensure success. A good location, decent customer service and an advertisement in the local newspaper was just about all a micro-business really needed to attract customers and keep sales coming.

  • Get More Bang for Your Labor Buck

    Jan 06, 2010

    Micro-business owners everywhere are relying more than ever on freelance workers.

  • It’s A Girl!

    Jan 06, 2010

    The appearance of a baby bump in the office is cause for joy. But when you’re the business owner, it can also induce anxiety.

  • NASE Member Profile: Musical Moola

    Jan 06, 2010

    Jessica Scheitler has been an NASE Member for about four years. She owns Financial Groove, with offices in Las Vegas and New York City. Her Web site is www.financialgroove.com.

  • From The President: Lessons Learned

    Oct 30, 2009

    What a year! The economy sputtered, to say the least. Credit for micro-businesses tightened like a tourniquet. Some small companies had to lay off employees. Others simply went belly-up. And still others, well, they’re thriving.

  • The NASE Presents $30,000 Achievement Award To Member

    Oct 30, 2009

    A year ago, Maryland CPA Tiffany Washington would never have dreamed that she would be adding $30,000 to her own business’s ledgers. But thanks to the NASE’s 2009 Achievement Award, that’s exactly what she’s doing.

  • Community Spirit

    Oct 30, 2009

    Last spring, with the recession taking a toll on the business community in the Reno, Nev., area, Clint Jolly and some colleagues decided to hold an event to raise the visibility of locally-owned independents like his meat market, Butcher Boy. The May fair drew 60 of Butcher Boy’s local vendors—many of them micro-businesses like Buckbean Brewing Company and the marketing agency Media Directions. It also drew about 1,200 consumers.

  • Good Company

    Oct 30, 2009

    Anyone who works out of a home office knows that it can be a lonely place. At home, the trivial interactions that break up most people’s workdays—chats around the copy machine, birthday cake in the break room—are in short supply.

  • Property Lease Do-Over

    Oct 30, 2009

    Carla, the owner of an Atlanta gift shop, knows only too well what a recession can do to the financial health of a micro-business. Earlier this year a steep sales decline made it tough for her to pay the rent.

  • No More IOUs

    Oct 30, 2009

    When NASE Member Heather Angel Chandler started her business, Innovative Multimedia Group in San Antonio, Texas, she put $15,000 on credit cards to buy high-definition video equipment. That was in 2007. Chandler paid off the debt and now only buys equipment she can pay for with cash.

  • Young Guns

    Oct 30, 2009

    If you’re experiencing hiring challenges, one solution might be to broaden your search to include members of Generation Y. Also called Millennials, they were born roughly between 1979 and 1988. Businesses that ignore these 20-somethings are shutting the door on a huge universe of potential employees—employees that might be a perfect fit for micro-businesses.

  • Is Your Workplace A Danger Zone?

    Oct 30, 2009

    In June 2007, the results of a National Safety Council (NSC) injury report sent shivers up the spines of public health officials.

  • NASE Member Profile: Secret Cache

    Oct 30, 2009

    NASE Member Kim Overton is the owner of Overton Enterprises in Austin, Texas. Her company produces and sells the SPIbelt™, www.spibelt.com.

  • Preventive Care For Your Peepers

    Aug 31, 2009

    Vision may be the most precious of our senses. Too bad many of us take it for granted.

  • Anchors Away

    Aug 31, 2009

    The failure of an anchor store can cause a shock that’s as much emotional as financial for surviving retailers. But, you can take action to mitigate the potential financial loss and improve the well-being of the surviving small retailers. Here’s how.

  • NASE Gives $72,000 In College Scholarships

    Aug 31, 2009

    This year the NASE awarded a $4,000 scholarship to 18 deserving dependents of NASE Members. These students can use their scholarships to study any subject at the college of their choice.

  • Joe Pielago Receives The 2009 NASE Future Entrepreneur Scholarship

    Aug 31, 2009

    Voila Los Angeles sells a line of hats and T-shirts that combine the hip-hop, skateboard craze and urban lifestyle that are part of the Southern California culture for teens in the 21st century. The company has four employees, including Joe’s brother, Jeff, 15, who’s the venture’s top salesman. Voila is a major reason Joe, now 18, is the NASE Future Entrepreneur for 2009.

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