Self-Employed

In-depth articles about marketing, finance, management, customer service and more!


  • NASE Member Profile: Family Man

    Aug 31, 2009

    NASE Member Gilbert X. Garcia owns Coronado Appraisal Services in Albuquerque, N.M. His Web site is www.coronadoappraisalsvc.com.

  • Should You Twitter?

    Aug 31, 2009

    Twitter is gaining popularity at an astonishing rate, and it’s not just for those in the limelight.

  • How To Hire Your Brother

    Aug 31, 2009

    In these tough economic times, it’s not uncommon for micro-business owners to be approached by family members or friends looking for a job. Laid off from work and unsuccessful in landing a new job, these relatives and friends may feel like you’re their last hope for employment.

  • Brainstorming Solo

    Aug 31, 2009

    We all know being creative isn’t easy, and it can be especially challenging for folks who work in home offices with nary a brainstorming partner nearby. Here are five tips for sparking creativity even when you work alone.

  • From The President: Green Shoots

    Aug 31, 2009

    Amid all the doom and gloom recited about the slumping economy, some people recently started talking about seeing green shoots. What they meant was that they were seeing the beginnings of recovery and growth in the tattered economy.

  • Words Of Wisdom

    Aug 31, 2009

    Startups need to take extra care to avoid obvious missteps that could kill their ventures before the inevitable economic turnaround kicks in and carries them to the relative security of an established business. We’ve gathered some gems of wisdom just for you.

  • From the President

    Jul 29, 2009

    These days micro-business owners are looking for opportunities—opportunities to reduce costs, attract new customers, build business relationships, influence business-friendly regulations, and more.

  • Look Who’s Talking

    Jul 29, 2009

    Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.

  • Why You Don’t Need To Super Size

    Jul 29, 2009

    Few people in the business world look down on home-based companies these days. But if a potential client balks because of your firm’s lack of size or real estate, use your smallness (and your homeyness) to your advantage.

  • Local Politics

    Jul 29, 2009

    The health of your micro-business depends to a great extent on business-friendly decision-making from your town and county governments.

  • Savings For Employers

    Jul 29, 2009

    If you have employees, the NASE has money-saving benefits for your micro-business. Log in to MyNASE at www.NASE.org and enter the Quick Link to learn more.

  • Read The Fine Print

    Jul 29, 2009

    You might mistake the credit card horror stories for urban legends if they weren’t being reported by every major news source. Countless Americans are struggling with the changing terms of their credit card agreements. Lenders are instituting new fees even as they lower credit limits. Interest rates are spiking, and grace periods are shrinking with little warning to card holders.

  • 18 NASE Members Get Funding To Build Better Businesses

    Jul 29, 2009

    In 2008, the NASE awarded Business Development Grants to 18 NASE Members, for a total of $85,772. Those dollars helped members stock stores with inventory, purchase new equipment, kick off marketing campaigns and more.

  • The ABCs of IRAs, SEPs, And Other Retirement Plans

    Jul 29, 2009

    Long-range planning is a wise idea even in difficult financial times. While micro-business owners have their hands full juggling inventories, meeting customer demands and studying balance sheets, they should also be planning for retirement.

  • Help Your Micro-Business Kick Butts

    Jul 29, 2009

    By now everybody knows the risks of smoking—from cancer and heart disease to prematurely aged skin. Tobacco use is the biggest cause of death worldwide and the leading preventable cause of death in the U.S. But have you thought about the dangers tobacco poses to your micro-business?

  • Show Time

    Jul 29, 2009

    Wheelwork Arts LLC produces theatrical circus productions. We have a touring show, “Cirque Mechanics Birdhouse Factory,” which spent the last three years touring the U.S. theater circuit and recently completed a five-week run at the off-Broadway New Victory Theater.

  • From the President

    Jul 01, 2009

    A struggling economy is not the time for micro-business owners to pull in their horns and hunker down. Instead, you should be looking for new ways to improve your revenue, your sales, your profits, your operations, even your workforce.

  • NASE Member Profile: Champs

    Jul 01, 2009

    NASE Member Randy Kawa and his son, Dustin, own Takedown Sportswear in Lawrenceville, Ga. Their Web site is www.takedownshop.com.

  • Retail Redo

    Jul 01, 2009

    A showroom retooling can be just the ticket to get shoppers excited about buying. And that’s what you need to move that moribund merchandise sitting on your floor.

  • Can You Take The Home Office Deduction?

    Jul 01, 2009

    Can you or can’t you take the home office deduction? This is one of the most vexing questions faced by home-based business owners.

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