Self-Employed

In-depth articles about marketing, finance, management, customer service and more!


  • Don’t Get Derailed By Downtime

    Jan 01, 2009

    It’s the new year, and with it, business owners hope, come busy days ahead. Of course, there will likely be some slow periods, too. Rather than dread these downtimes, plan to use them to your advantage.

  • You Can Go Home Again

    Jan 01, 2009

    The economy is tight. Customers are tight-fisted. Many micro-business owners are eyeing that monthly check for the lease of their commercial office and thinking of a thousand better uses for the money.

  • From the President

    Nov 01, 2008

    Trying new ideas is a hallmark of entrepreneurs. From rolling out expanded services to experimenting with marketing campaigns, micro-business owners find success in testing out new ideas — even if those ideas fail.

  • Holiday Gift Savings

    Nov 01, 2008

    Save money on holiday gifts by using your NASE benefits.

  • Oops! How To Fix Costly Marketing Mistakes

    Nov 01, 2008

    Marketing is bewildering to many micro-business owners, who are far more versed in their own business niche than arcane marketing details that seem to take time from their primary work.

  • Green Cleaning

    Nov 01, 2008

    Jaclyn Stanley has been an NASE Member for one year. She and her husband, Aaron, own Stanley’s Tile & Office Cleaning Inc. in Lafayette, Ind.

  • All Fired UP

    Nov 01, 2008

    NASE Member Bob Peckenpaugh had two significant reasons for starting his own business, The Home Loan Group Inc. in Indianapolis, Ind.: When he worked for someone else, he often didn’t get home at night before his two children went to bed.

  • The 2008 NASE Future Entrepreneur Scholarship

    Nov 01, 2008

    The Newtonville, Mass., resident was already a straight-A student at St. Sebastian’s School in Needham and president of the freshman class.

  • NASE Gives $80,000 In College Scholarships

    Nov 01, 2008

    This year the NASE awarded a $4,000 scholarship to 20 deserving students of NASE Members. These students can use their scholarship funds to study any subject at the college of their choice.

  • Don’t Risk It All

    Nov 01, 2008

    Not having the proper home office insurance — or under insuring your home-based business — can put you at a big risk.

  • Act Now To Cut Your Taxes

    Nov 01, 2008

    The year is quickly coming to a close. But you still have time to cut your 2008 tax bill. The trick is to take action now, not wait until April 15 when Uncle Sam expects his dues.

  • Got The Holiday Blues?

    Nov 01, 2008

    The blues have been around since, well, human beings. Everyone experiences an occasional cloudy spell, sometimes for no apparent reason.

  • Great Performances

    Nov 01, 2008

    You want the most bang for your buck when you invest money in your business. If you buy a computer or truck, for example, you select a top-quality machine and maintain it for peak performance

  • Tight Times

    Sep 01, 2008

    There’s no question that the economy is in a slump. But that doesn’t mean your micro-business has to take a slide.

  • Save More Money!

    Sep 01, 2008

    Stretch your cash by using your NASE benefits. NASE Members can save more than $250 by using the benefits listed here! Visit www.NASE.org

  • The Great Outdoors

    Sep 01, 2008

    Although the Internet seems to overshadow all forms of marketing communication, conventional options still exist for reaching customers.

  • Secret Agent

    Sep 01, 2008

    Diane Griffin has been an NASE Member for two years. She owns Security First & Associates LLC in Columbia, Md. Her Web site is www.securityfirstassociates.com.

  • The BEST Financial Decision I EVER Made!

    Sep 01, 2008

    Wise financial decisions can make the difference between long-term business survival and a quick trip to bankruptcy.

  • The NASE Presents $30,000 Achievement Award To Member

    Sep 01, 2008

    More children will be playing with safe, earth-friendly toys thanks to this year’s NASE Achievement Award recipient Sheri Novak.

  • What A Pain!

    Sep 01, 2008

    More than 45 million people in the United States have chronic headaches, says the National Headache Foundation, and 28 million of those suffer from migraines.

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