SelfInformed

July 2012


Member Spotlight: Mr. Clean

Friday, June 29, 2012

Charlie Arnold has been an NASE Member since 2004. He owns Arnold Powerwash LLC in Lewes, Del.


Tell us about your business.

I bought my first power washer in 1999 after seeing someone using one to wash a car. The building our church was meeting in at the time needed a face lift. I decided to purchase a power washer and strip it myself. The front of the building turned out to be beautiful sand brick that had coats of blue, pink and white paint covering the brick.

I researched power-washing and found Power Washers of North America. I took some certification classes with them and the rest is history. I took the business full time in 2003. As president of Arnold Powerwash LLC, I currently oversee all operations, sales and future planning for the business.


What’s the best compliment you've ever received from a customer?

A customer called me once to tell me he was impressed by how my employees waited at a stop sign when they could have pulled out into traffic. He was so impressed by their polite driving that he hired us to clean his home. He thought if they cared enough to drive politely, they would care enough to do a really good job cleaning his home.


How has the NASE helped your business?

There have been periods when my health has been poor and the hospital or emergency-type insurance was a lifesaver for us. I have also used Legal Club of America to get business advice and to have documents reviewed.


What’s the most effective way you've found to market your business?

Many senior citizens have chosen to retire in my area due to low property taxes and no sales tax. I've found the most success in marketing my business using the Money Mailer coupon packet.

I get 85 percent of my residential business from the senior discount coupon I place in the Money Mailer.


What advice would you have to your fellow NASE Members?

Learn how to develop systems within your business, then the training of personnel will become easier. You teach them a system that is consistent, and even those employees who may not be as gifted as others will still be able to perform at a level that will benefit everyone—the business, the employee and your clients.


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