October 2014

  • Selling Your Business — A NASE Guide

    Oct 29, 2014

    The minute you decide to sell your business, you face two choices. This short NASE guide will aid micro business owners (aka small business owners) and entrepreneurs properly prepare their business for sale. Let’s start with a brief on personal motivation and goal setting for your sale.

  • 5 Media Tips For Small Businesses

    Oct 29, 2014

    A key component of any businesses’ strategic plan should be investing and executing a media program charged with raising its profile. While word of mouth and excellent customer-service are smart ways to generate business, the public also needs to know you, your company, and the services you have available. Many small businesses dedicate a substantial amount of their budget on paid advertising - the purchasing of advertising space in newspapers, radio/TV, online or other forms of media such as billboards, etc. However, earned media – publicity gained through media outreach efforts not involving paid advertising – is too often neglected.

  • Designing Self-Employment

    Oct 29, 2014

    Susan Sharman, Owner of Sharman Studios, based in Martinez, California has been a NASE member since 2012. Like many members, Susan joined for the access to health insurance but has come to appreciate many of the other benefits the NASE provides. Sharman Studios specializes in crafting visually pleasing and vibrant graphic design and marketing solutions for small to mid-sized businesses.

  • 2014 Mid-Term Elections

    Oct 29, 2014

    On November 4, 2014, voters will head to the polls electing a potential majority busting group of new U.S. Senators and all of the U.S. House of Representatives, impacting the legislative landscape for the self-employed in state and federal governments.

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