Self Made: NASE's Blog

Welcome to the Self Made.  This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.
  • Just Another Unfair Tax by the IRS

    In the next few months, thousands of small business will file their tax returns across Delaware. But this year, on top of the myriad complex tax liabilities and unequal deductions forced onto small business owners, they now face another unfair tax by the Internal Revenue Service (IRS): a penalty for offering health care support to their employees.
    Posted on Feb 22, 2016
  • Have You “Sound Branded” Your Business Yet?

    We all know that branding for your business is important… However, have you created an actual "voice" for your company that reflects its branded style? ​It’s a fact. Branding is a very important marketing tool that every business or organization should think about. Why? Well, simply put – it’s the personality that identifies a product, service, or company. In addition, it's been proven time and time again that proper branding can result in higher sales (OK, now we’re talking)! But, what’s even more interesting? Truly successful branding is obtained when someone can remember a brand without being exposed to the company name, but rather through visual or audible signifiers.
    Posted on Jan 28, 2016
  • What if One Day and $99 Could Change Your Business Forever?

    Every savvy business owner loves a great deal, and we’ve got one for you. As we approach the holiday season, I want to share with you about an amazing event that NASE is proud to be a part of. The Abounding Business Conference is a day of empowerment for small business owners, coming to 10 cities across the US in 2016 and we are excited to be a part of it. I would like to invite you to come out and hear our President & CEO, Keith Hall, along with several other business leaders.
    Posted on Dec 04, 2015
  • What do Uber, FedEx and Lowe’s have in common?

    Worker classification is front-page news these days as companies like Uber, FedEx, and Lowe’s face misclassification lawsuits. If you engage with freelancers, consultants, or any type of independent contractor, proper classification is critical. Unfortunately, the rules around classification are not easy to interpret. The NASE’s President & CEO Keith Hall is joining an expert panel for a free webinar where listeners will learn information to help protect their business from massive fines, unnecessary hassles, and lawsuits like the ones you've heard about in the news.
    Posted on Dec 03, 2015
  • 5 Strategies to Turn Followers into Brand Ambassadors

    It is no longer just a good idea for small business owners to create and maintain a presence across several social media platforms; it is a necessity. Thanks to the internet and social media, it has never been easier to start a dialogue with your customers. This is especially beneficial to small businesses with miniscule marketing budgets.
    Posted on Sep 17, 2015
  • Ensuring The Healthcare System Works For All

    The United States Supreme Court’s recent, historic decision in King v. Burwell, upholding the right of federal premium assistance, guaranteed millions of Americans the right to keep their healthcare. Last month’s ruling, along with the previous 2012 Supreme Court decision affirming the constitutionality of the Affordable Care Act, was a profound victory for the ideal that healthcare should be a right of all Americans – rich or poor, individual or small business owner. These decisions by the U.S. Supreme Court mark the existence – and importance -- of the nation’s new healthcare system by keeping the law in tact and establishing a precedent for future debates regarding healthcare in America.
    Posted on Jul 28, 2015
  • Are Business Credit Cards Right For Freelancers?

    Business credit cards are a popular and valuable resource which, when used responsibly, can help you make purchases and organize your spending, all while getting some perks on the side. Most issuers offer credit cards for small businesses and freelancers in addition to their regular cards, and there are 3 important things you need to know about them.
    Posted on Jul 21, 2015
  • 6 Apps to Get your Ecommerce Enabled Business off the Ground With the Right Apps

    The best apps are the ones that give business owners and entrepreneurs flexibility. Whether they sell services or merchandise, rely on employees or work alone, an owner's talents and energies should be concentrated on the things that count. The best apps are the ones that use automation to free up an entrepreneur's already limited time. Here are six apps that help business owners manage their money, their merchandise, their marketing and more.
    Posted on Jul 13, 2015
  • The Independent Contractor in the New Freelance Economy

    You most likely have used Uber to get you where you want, or NoWait to snag a reservation at a hot, new restaurant, or bought gifts through the online marketplace Etsy. These services, and many more like it, are part of a growing and on-demand business demographic called the "freelance economy." From sharing rides to purchasing items online and even providing accommodation on sites such as AirBnB, individuals can set up their own small business and operate from their driver's seat or couch.
    Posted on Jun 24, 2015
  • Four Simple Ways To Save Money

    Being self-employed, managing your own business and financials as an entrepreneur can be very rewarding, but at other times is challenging. Small businesses are still the backbone of the American economy with over 50% of them being operated from homes rather than traditional office environments. There are more than 22 million self-employed in the US with no additional employees or payroll expenses other than their owner.
    Posted on Apr 22, 2015

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