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NASE Staff Blog NASE on Micro-Business
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What Customers Want
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Thursday, November 12, 2009
Posted by Molly Nelson - Even though you can't read your customers' minds, SmallBusinessNewz has a great recap of a survey on holiday trends conducted by Deloitte that lets you come pretty close.
Perhaps not surprisingly, consumers indicate that social media will have a large role in their shopping experience this year. The survey found that: - 7 percent of consumers plan to use social media during their holiday shopping
- 60 percent plan to use it to find discounts, coupons and sales information
- 25 percent say they will likely purchase a product this holiday season based on an online recommendation
- 34 percent say that online consumer reviews and ratings influence their buying decisions more than advertising
For more, read the SmallBusinessNewz post and the fully survey from Deloitte.
Category:
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holiday season
shopping
social media
Molly
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Meet the NASE Staff Bloggers 
Keith Hall - My official title at the NASE is COO, which I think is Latin for “do what everyone tells me to do.” I’m also behind the NASE TaxTalk program,
although I often feel like I’m under the NASE TaxTalk program. One of
my favorite things to do is laugh, second only to making a difference.
 Keith on Twitter
 Keith on LinkedIn
Molly Nelson - I help out with the NASE’s legislative advocacy, communications, and
public relations. From attending hearings on the Hill to helping select
the cover design for the member magazine, I’ve always got something new
going on. I like practicing yoga, running through different parts of
the city, and I’m an admitted etymology/grammar nerd.
Molly on Twitter
Molly on LinkedIn
Kristin Oberlander - In public affairs, my job is to serve as a link between the
association, micro-businesses and the media. When I have down time, I
enjoy drinking large quantities of coffee, contemplating how I will
cram one more pair of (un)needed shoes into my closet and finding
creative ways to remove my dog’s hair from my clothes, car, own hair
and food. My biggest pet peeve is drivers who don’t understand 4-way
stops.
Kristin on Twitter
Kristin on LinkedIn
Maureen Petron - I cover communications for the NASE, which means everything from the
member magazine to programs like our achievement award and college
scholarships (yes, I actually get to show up like Ed McMahon with a big
check twice a year!). In my fantasy world, I’d be a master chef, wine
snob and fast runner.
Maureen on Twitter
Maureen on LinkedIn
Kristie Arslan - I head up the advocacy efforts for the NASE, thus I spend most of my time on Capitol Hill educating legislators on how key issues such as health care, tax, and the lagging economy affect the self-employed. When I am not running around trying to convince policymakers to pay attention to micro-business, I spend my time singing nursery rhymes to my daughter and helping my husband with his small business.
Kristie on Twitter
Kristie on LinkedIn
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