NASE Marketing & Advertising Blog

You know your industry, let us help you market your small business.

If I do direct mail, how often should I mail?

Monday, November 17, 2014
This depends on several factors.  For instance - your reason for mailing, your target market and the size town you’re mailing into.  If you’re promoting an event in a small town – one time may be sufficient.  If you’re a new business and building a brand, multiple times will reap the most benefits.  As a general rule, a person does not respond without being presented an opportunity at least 3 times.  This does however depend on the offer and the sense of urgency conveyed.  If you are a timeshare offering a free cruise and there is a response deadline, you may achieve your objective with one or two mailings.  If you’re a new insurance agent building your business, a mailing every 6 weeks may be required.  A good plan is to budget for at least 3 mailings (within 60 days) to determine if mail is an effective channel for your product/service.

Comment

  1. RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
    RadEditor's components - toolbar, content area, modes and modules
       
    Toolbar's wrapper 
     
    Content area wrapper
    RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
    It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
    Editor Mode buttonsStatistics moduleEditor resizer
      
    RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.
       

Connect with Us