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Why can’t I just mail a postcard - it’s cheaper?

Monday, November 17, 2014
Postcards do work for some types of business. It all depends on what you are selling, and your target audience. Postcards work well if you’re a retailer, if you’re promoting an event, offering dry cleaning, real estate, or an oil change – to name a few.  However, if you’re selling a product or service that is of a financial, medical or consulting type nature; an envelope is the best choice.  Envelopes are usually perceived as ‘important’ or ‘personal’ mail.  Recipients sort their mail and treat it accordingly. If the postcard costs less but doesn’t generate a response, then it wasn’t cheaper.  Always use the right tool for the job.

7 Comments

  1. 7 Cara smith 26 May
    I like the post because it gives me knowledge about what's happening
  2. 6 color switch 15 Jun
    Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
  3. 5 Jack Hill 07 Sep
    Awesome!
  4. 4 mike 09 Oct
    I just discovered your blog and would like to say that I am delighted in perusing your blog entries. 
  5. 3 Mark Smith 04 Nov
    Nice Post !!!  The write-up and the content is very useful and wonderfully written on a good topic. Thanks for sharing.
  6. 2 lucy willi 01 Dec
    This post is very useful.  Thank you for sharing.
  7. 1 minu vihu 22 Mar
    This is the perfect web site for anyone who wishes to find out about this topic. You understand so much its almost hard to argue with you (not that I personally will need to…HaHa). You certainly put a new spin on a topic which has been discussed for ages. Wonderful stuff.

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