NASE Marketing Blog

Get the advice and tips you need to grow your business.

Monday, June 25, 2012
Posted by Gene Fairbrother (NASE Lead Business Consultant) - I’m sure many of you have received emails from companies advertising how they will sell you leads for new business. While I am not refuting what these folks have to offer, many of you already have some gold sitting in your filing cabinets or on you computer in the form of old sales orders, contact reports, or customer lists. A little prospecting through those old files could payoff in found revenues and add to your bottom line. It's been my experience that after a business responds to an inquiry from potential a ...
Wednesday, November 16, 2011
Posted by Kristin Oberlander - The National Association for the Self-Employed (NASE) today announced its participation in the second annual Small Business Saturday on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping to local, independently-owned small businesses. The NASE recognizes the importance of small businesses and the self-employed, the jobs they create and the culture they instill in local communities. There are nearly 22 million self-employed businesses in the nation. Small businesses also have generated 64 percent of net new jobs over the past 15 years and employ just over half of all ...
Tuesday, June 21, 2011
Posted by Sung Yoo - [Editor's note: Sung is one of the NASE's summer interns. Look out for more posts from Sung and his fellow intern, Jaimie McFarlin, this summer!] MP Mueller of The New York Times asks, "Should every business invest in Social Media?" She recalls seeing a poster for an off-site airport parking lot, enticing people to like the parking lot on Facebook, tweet it on Twitter, and watch it on YouTube. She expressed puzzlement at the value of advertising a parking lot through social networks, considering the difficulty of injecting pizzazz to such a mundane business. Case to point: ...
Monday, June 20, 2011
Q: What is the most effective means of introducing my staffing services to hospitals? How do I get the name of a direct contact person? A: The first step is for you to identify your targets. If you are going to market to hospitals in your immediate area create a database all the hospitals you want to market to, their physical addresses, main telephone number, and website address. Then, go on line and look at their job opportunities section. This should give you contact information for their HR manager. The next step would be to make contact with the HR ...
Tuesday, November 16, 2010
Posted by Molly Nelson - Want to get the most out of a social media presence for your small business? Mashable shares some "how to" advice from the experts. If you're not utilizing online advertising, you may want to reconsider after hearing the latest numbers via Inc. According to Comscore "1.3 trillion (yes, that's a 't') display ads were delivered to people online in the United States in the third quarter of this year. That's a 22% increase from the same quarter a year ago." And on top of that, a fourth of those ads - or in other words, ...
Friday, November 12, 2010
Posted by Molly Nelson - While I do consider myself a morning person, I've never been enough of a morning person to participate in Black Friday shopping. I usually find the early morning hours of the Friday after Thanksgiving to be better spent sleeping. However, I am totally in support of American Express OPEN declaring the Saturday after Thanksgiving to be Small Business Saturday. According to Inc., Small Business Saturday is good for businesses and shoppers - "American Express will give $100 in free Facebook advertising to the first 10,000 businesses that sign up for the program. Businesses can created ...
Tuesday, November 02, 2010
Posted by Molly Nelson - If you believe that "everyone" is your potential customer, Dr. Jeff Cornwall of Belmont University has a few words for you. Dr. Cornwall writes that, "The era of the mass market is over. It has been replaced by what is known as the long tail of marketing, in which the focus is not on the mainstream but on much smaller market niches." Dr.Cornwall suggests steps for identifying your specific potential clients, as well as gaining and keeping them as customers. (Also, if you're not already reading Dr. Cornwall's blog, The Entrepreneurial Mind, be sure to ...
Monday, August 30, 2010
Posted by Maureen Petron -- Looking to create – or recreate – your business brand with a logo? This article from Mashable gives 4 things to consider when creating your own logo, or outsourcing the design. If you do look for a logo designer, the article suggests finding a recommendation from a colleague, or making sure to browse the designer’s work before engaging them for your project. An NASE Member benefit lets you go a step further than just browsing a designer’s portfolio. CrowdSPRING lets you work with dozens of designers, see hundreds of concepts – for your specific project ...

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