NASE Marketing News

Get the advice and tips you need to grow your business.

  • Want to Win The Competition For Customers?

    Aug 03, 2012

    For all micro-businesses, customer service and marketing no longer need to exist in separate silos: Given the high costs of finding new customers and consumers’ widespread use of digital media to both communicate with companies and spread tales of glee and woe, it’s time to make customer service a successful marketing strategy

  • Fast Ways To Market Your Startup

    Apr 02, 2012

    If you're just launching a micro-business, you're likely in need of effective marketing strategies that can kick in quickly and won't decimate a limited budget.

  • Social Media Savvy For Freelancers

    Feb 03, 2012

    According to a 2011 report on social media issued by research company Nielsen, Americans spend almost a quarter of their Internet time visiting social networking sites and blogs. That means potential clients are far more likely to learn about your freelance business on Facebook, Twitter and LinkedIn—the sites where they spend most of their time—than any other place on the Web.

  • Military Secrets

    Dec 30, 2011

    Millions of American entrepreneurs are also military veterans. The overlap is hardly surprising. The demands of military service require sharp skills and steady discipline—the same qualities that business owners need to succeed.

  • Who Is Angie?

    Dec 02, 2011

    Would it be a blessing or a business killer if the whole world knew what your customers thought of your micro-business? In the social media age, the question isn’t if, but in what format, people tell others what they think of your company.

  • Online Marketing

    Sep 30, 2011

    Ten years ago a discussion of online marketing probably started with “So, do you have a website?” Today, having a website is a given even for the smallest micro-businesses and solo entrepreneurs. But having a website is just the start.

  • Could Changing Your Company’s Name Boost Your Business?

    Jun 06, 2011

    Small Business Legal Services was a name that said it all, but maybe too much. The problem: Many companies on the larger end of the small-business spectrum didn’t classify themselves as small at all.

  • Surprise! Direct Mail Isn’t Dead!

    Mar 17, 2011

    In an effort to cut expenses in this tough economy, many micro-business owners have slashed their marketing budgets. Others are trying to promote their businesses through e-mail and social media.

  • Buddy System

    Nov 23, 2010

    Micro-business owners can see big benefits from teaming up with other business owners who offer complementary products or services or who target similar customers.

  • Schmoozing For Sales

    Sep 13, 2010

    When consultant Jennifer Schaus joined LinkedIn a couple of years ago, she looked upon the social network as little more than a convenient way to keep track of clients and prospects.

  • Cheers!

    May 13, 2010

    In contrast to Chamber of Commerce gatherings or city business networking hours, being a member of a community with a common interest—such as environmental sustainability—can set your micro-business apart from the competition.

  • Wish List

    Mar 05, 2010

    Hoping to land a product in a 2010 holiday gift guide? Then now’s the time to make your sales pitch.

  • Lasting Impressions

    Mar 05, 2010

    Think about your favorite store or service provider. You can probably name something each one does that separates it from the crowd. They may even have made you say wow from time to time. Now think of your own micro-business. How do you give your customers a fantastic experience that makes them say wow?

  • Community Spirit

    Oct 30, 2009

    Last spring, with the recession taking a toll on the business community in the Reno, Nev., area, Clint Jolly and some colleagues decided to hold an event to raise the visibility of locally-owned independents like his meat market, Butcher Boy. The May fair drew 60 of Butcher Boy’s local vendors—many of them micro-businesses like Buckbean Brewing Company and the marketing agency Media Directions. It also drew about 1,200 consumers.

  • Should You Twitter?

    Aug 31, 2009

    Twitter is gaining popularity at an astonishing rate, and it’s not just for those in the limelight.

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