NASE Blogs

What if I’ve done a mailing and it didn’t work?

Sunday, November 16, 2014
Let’s look at the numbers. How many were mailed, how many responded, how many closed? What were the criteria of your mailing list and what was your mailing list source? Do you have proof of mailing from your printer or letter shop (generally this is a USPS form 3602 – or ‘Proof of Mailing’ stamped by USPS). Did you have a strong offer? What were other incentives for recipients to respond? Was this the first mailing to this specific list? Just because a mailing didn’t work, doesn’t mean mail can’t work but there are many steps to implement to ensure success.


  1. RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
    RadEditor's components - toolbar, content area, modes and modules
    Toolbar's wrapper 
    Content area wrapper
    RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
    It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
    Editor Mode buttonsStatistics moduleEditor resizer
    RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.