Jennifer Sarrett, PhD is a NASE Member and the Founder & CEO of Disruptive Inclusion located in Atlanta, GA. Dr. Sarrett is a medical anthropologist turned business consultant who helps healthcare and science organizations build high-performing teams through what she calls Organizational Culture Design™. Unlike traditional approaches that fix problems after they occur, she helps organizations prevent costly culture crises by proactively and intentionally designing policies and practices. With a Ph.D. in interdisciplinary studies and international research experience, she’s guided organizational transformations for clients ranging from medical research institutes to healthcare systems to media companies. Her methodology focuses on the invisible systems that either accelerate or undermine team performance—especially in high-stakes situations where effective collaboration saves lives.
Posted on
Oct 30, 2025
As the current government shutdown extends into weeks, many self-employed individuals and micro-business owners wonder what it really means for them. Unlike larger corporations with deep reserves or teams of financial analysts, independent business owners often feel the effects of uncertainty immediately — in delayed payments, paused contracts, or shaken consumer confidence.
While it’s impossible to control government gridlock, there are practical steps you can take now to protect your livelihood and maintain stability during a shutdown. Below are five essential tips to help self-employed professionals and micro-business owners prepare both financially and operationally for what could be a challenging few weeks or even months.
Posted on
Oct 30, 2025
As the start of health insurance open enrollment approaches on Saturday, November 1st, the National Association for the Self-Employed (NASE)—the nation’s leading advocate and resource for the self-employed and micro-business community—is urging millions of small business owners and entrepreneurs to take advantage of available tools and resources to select the right health care plan.
Posted on
Oct 28, 2025
In this challenging economic climate, it is critical that you view repeat customers as strategic to your long-term success. You need to think about client retention as part of your sales and delivery strategy. There are four customer voices that you need to consider when developing your strategy. Listening and responding to these four voices can create trusted relationships that will result in repeat buyers and increase the customer’s lifetime value.
Posted on
Sep 19, 2025
Since taking office in January of 2025, President Trump has implemented a sweeping and evolving tariff regime. His “Liberation Day” addresses in early April kicked off a wave of “reciprocal tariffs”—a baseline 10% applied broadly, with bespoke rates ranging from 11% to 50% on countries with significant trade deficits with the U.S.
As our nation’s small business community continues its record-breaking surge with over 20 million new business applications over the last four years, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, announced today $28,000 in Growth Grants to seven local small businesses for the second quarter of 2025, including three sponsored by AARP.
Posted on
Sep 08, 2025
In 2023, American entrepreneurs started 5.5 million new businesses. That's a small part of the big picture because entrepreneurs now comprise 18.86 percent of the U.S. workforce. It's an exciting time, but as an entrepreneur, you may not realize that becoming a small business owner can be a solitary endeavor.
There’s often no one to bounce ideas off or help you with challenges that arise. It doesn’t have to be that way. You can build meaningful connections that will help in growing a business.
Posted on
Aug 29, 2025
For years, the U.S. “de minimis” rule (often called Section 321) let low-value imports—shipments valued at or under $800—enter without duties and with light paperwork. That threshold rose from $200 to $800 in 2016, catalyzing an explosion of small parcels shipped directly to U.S. consumers. By FY2024, Customs and Border Protection (CBP) was processing more than a billion of these packages annually.
As student’s prepare to head back to school, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today announced it is awarding $15,000 in educational scholarships to five dependents of current NASE members, each granted $3,000 for their academic studies.
Posted on
Aug 18, 2025
As a small business owner or self-employed entrepreneur, determining the right pricing strategy for your products or services can understandably feel overwhelming. You’re constantly balancing the need to cover costs, generate profit, and remain attractive to customers.
We understand that many micro business owners rely on imperfect approaches to pricing, like simply matching competitors or going with gut instinct. However, implementing a deliberate, well-informed pricing strategy can be a lever used to significantly boost your profitability and ensure the long-term success of your business.
Posted on
Jul 31, 2025