• Customer Attrition vs. Customer Retention

    Jul 17, 2019

    Establishing and growing a loyal base of customers is essential to the success of every small business. Customer attrition and retention metrics can help entrepreneurs identify best business practices that deliver profitable results. Attrition and retention rates combined with data from regular customer feedback is significantly useful when analyzing customer trends, challenges, and motivations that can have a deciding impact on the future of a small business. The following paper covers the definitions of customer attrition and retention, ways to evaluate these figures, and strategies for retaining customers.

  • 2019 Scholarship Winners

    Jul 17, 2019

    With summer in full swing, that means the start of a new school year is right around the corner. As many of our readers know, the NASE offers a $3,000 educational scholarship to the dependents of NASE Members who are between the ages of 16 and 24. To date we have awarded almost $1.9 million and below are the four most recent recipients.

  • Trump Administration Takes Additional Steps to Improve Health Care Pricing and Transparency

    Jul 17, 2019

    On Monday, June 24, President Trump signed an executive order directing his Administration to take additional steps to improve upon price and transparency in health care.

  • A Retirement Planning Roadmap for the Self-Employed

    Jun 27, 2019

    Retirement. The beginning of a new chapter in the life of a small business owner. Everyone dreams about the transition from the world of work to the freedom that retirement brings. Maybe one of your initial reasons for starting a business was the desire to retire early, or to ensure a secure retirement for yourself and your family. You are not alone in your desire for that independence and peace of mind.

  • Long Term Advocacy Efforts Net New HRA Regulations

    Jun 27, 2019

    Finally, after nearly six years of active advocacy efforts, the Trump Administration announced on June 14, 2019, new rule on how Health Reimbursement Arrangements (HRA) can be leveraged by small employers. The rule undoes an Obama administration action that severely limited how businesses could utilize HRAs.

  • Database For Self Employed: Everything You Need to Know

    Jun 24, 2019

    We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.

  • National Association for the Self-Employed to Attend Today’s White House Rose Garden Ceremony on New HRA Announcement

    Jun 14, 2019

    This afternoon at 3:30 pm (ET), Katie Vlietstra, Vice President for Government Relations and Public Affairs for the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-businesses, has been invited to attend a White House Rose Garden ceremony announcing an expansion of Health Reimbursement Arrangements (HRAs) granting greater flexibility and allowing employers to assist employees in using HRA’s to pay for health insurance coverage.

  • Nation’s Leading Self-Employed Association Applauds Bipartisan Passage of IRS Reform

    Jun 13, 2019

    Today, Keith Hall, President and Chief Executive Officer of theNational Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, released the following statement applauding leaders in both parties for the congressional passage of the Taxpayer First Act, bipartisan legislation to overhaul and modernize the Internal Revenue Service:

  • NASE Supports David C. Tryon for the position of Chief Counsel for Advocacy at the U.S. Small Business Administration (SBA)

    May 30, 2019

    n January 16th, David C. Tryon was nominated by the President for the position of Chief Counsel for Advocacy at the U.S. Small Business Administration (SBA). The Senate Small Business & Entrepreneurship Committee expects to take up the nomination on March 27th.

  • 5 Ways to Maximize Your Tradeshow Presence

    May 24, 2019

    With the onslaught of virtual reality, in-person connections are still, if not more important for business owners and entrepreneurs. Tradeshows, industry conferences and other F2F (face-to-face) gatherings continue to drive sales, spread awareness, and engage audiences worldwide. But as a business owner, how do you make the most of this dynamic marketing channel?