• NASE Supports New Legislation Harmonizing Employee Definitions

    Sep 13, 2019

    In August, after careful evaluation, the National Association for the Self-Employed endorsed H.R. 4069, the Modern Worker Empowerment Act, introduced by Congresswoman Elise Stefanik (R-NY) and co-sponsored by Reps. Bradley Byrne (R-Al), Phil Roe (R-TN) and Ron Wright (R-TX).

  • Grow Your Business with These 5 Content Marketing Methods

    Sep 09, 2019

    Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the brands in their lives, so companies need to be at their best. There are certain things that are simply expected from brands now, and these expected qualities go hand in hand with content marketing.

  • Engaging the digital generations: Marketing to Millennials and Gen Z

    Aug 27, 2019

    To thrive in the years to come, small businesses need to secure young customers and clientele. To do that, business owners need to know what makes teenagers, students, and Millennials in the “digital generations” tick.

  • A Guiding Hand as Self-Employment

    Aug 27, 2019

    Sedonia Perrier is the owner of Steelhead LLC in Gretna, Louisiana. The purpose of Steelhead LLC is to provide guidance in as many areas as possible including: empowerment, self-love, development of self-concept, financial responsibility, community growth and togetherness, educational aspiration assistance, mental health counseling and general awareness and guidance.

  • NASE Supports Bipartisan Legislation to Deduct Health Insurance Costs

    Aug 27, 2019

    The National Association for the Self-Employed (NASE) enthusiastically supports H.R. 3880, “Tax Fairness for the Self-Employed Act” introduced by Congressman Antonio Delgado (D-NY) and Congressman John Joyce, M.D. (R-PA). The legislation would allow the 34 million self-employed individuals to deduct their health care premiums as a business deduction, saving self-employed individuals an average of $750 a year.

  • 5 Most Effective Marketing Strategies for Self-Employed People

    Aug 14, 2019

    When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.

  • $12K in Small Business Growth Grants Awarded by the National Association for the Self-Employed

    Aug 12, 2019

    Three small businesses have been awarded a total of $12,000 in Growth Grants from the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community. These small businesses were announced as the fourth quarter 2018 Growth Grant recipients. In 2018, NASE handed out a total of $48,000 in grants to small businesses from across the country.

  • As Students Head to College, National Small Business Association Awards $12,000 in Scholarships to Four Students

    Aug 05, 2019

    With tightening budgets and college students heading off to school to start the fall semester, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today announced the awarding of $12,000 in educational scholarships to four dependents of current NASE members.

  • Tips to Protect Your Small Business From Fraud and Scams

    Jul 31, 2019

    Most companies, big and small, are aware of fraud and scams. Whether the scams are in person or online, they can come with serious consequences. Both businesses and lives can be significantly affected by fraud and scams. These crimes are committed every day and businesses need to be prepared for these attacks. There are some simple steps businesses can take to prevent losses from these crimes.

  • Customer Attrition vs. Customer Retention

    Jul 17, 2019

    Establishing and growing a loyal base of customers is essential to the success of every small business. Customer attrition and retention metrics can help entrepreneurs identify best business practices that deliver profitable results. Attrition and retention rates combined with data from regular customer feedback is significantly useful when analyzing customer trends, challenges, and motivations that can have a deciding impact on the future of a small business. The following paper covers the definitions of customer attrition and retention, ways to evaluate these figures, and strategies for retaining customers.