NASE Staff

Meet the NASE staff members working to help and support you in growing your business every day.

Keith Hall

Keith R. Hall

President and Chief Executive Officer
Keith was born and raised in Dallas, Texas and graduated from the University of Texas at Austin in 1981. He began his career with the public accounting firm of KPMG and has worked with and on behalf of the NASE since 1991. Of his many duties with the NASE, his passion remains answering tax and financial questions every day directly from NASE members via Ask the Experts.

The Latest from Keith R. Hall...

NASE Minute Segments

Which gives me a bigger tax deduction; buy my car or leasing my car?

Should I buy my new car or lease my new car?
Posted on Dec 30, 2021

As a small business owner, how do I manage my cash?

Cash is King! Try to manage your cash flow at the point of receipt.
Posted on Dec 9, 2021

I have a little extra cash flow, should I payoff my mortgage?

Itemized deduction vs. the increased standard deduction
Posted on Dec 2, 2021

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