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Tips to Boost your Digital Marketing Strategy During The COVID Pandemic

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.

Borrow And Learn From What Worked
We are all exploring new waters with this pandemic, but some industries have found the land already. The telehealth industry was one of the first to rebound after the initial lockdowns. By using secure digital services, practice management software, and transparent communication, telehealth was able to replace most in-person therapy appointments. While the exact software and practices are not transferable between industries, the lessons are. The telehealth industry adapted and answered new demands from our new reality.

Use what telehealth did to inform your next steps. Listen to customers, look at new post-quarantine data, and evaluate your situation to look for opportunities. Research and data will show you new avenues for your business that will help you through this pandemic. Look for new ways to serve your customers digitally and market those unique opportunities to draw in new business. With more people online than ever before, there has never been a better time to ramp up digital marketing and services. Our new reality might not have been welcome or expected, but you can learn how to move forward by carefully evaluating the situation.

Customer’s Perspective
Before you can relaunch during this pandemic and truly set about recovering, you must adapt to the new normal. Your customer’s priorities and challenges have likely changed drastically. At its core, your business exists to solve a problem for your customer, and you must ensure you are still achieving that goal. During this pandemic, the problem you were initially solving may have changed, and you must embrace your customer’s perspective to find your new problem to solve.

Honestly looking at your situation will tell you if you must pivot. Changing which problem your business solves is not an easy task, but it is critical if your business is going to survive. Put yourself in your customer’s shoes and find what problem you can solve for them during these stressful times.

Cast A Wide Net With Good Content
It can be tempting to focus your digital marketing efforts on one or two sites, but doing so will significantly limit your reach. Optimizing for multiple sites and multiple platforms increases your reach, essentially casting a wide net for new customers. While the majority of online shoppers use mobile devices to browse, you cannot neglect desktop optimization either. With millions of people now working from home, more people are perusing the Internet than ever, so do not leave out a chunk of customers by ignoring sites and optimization. Use all the social media platforms you can, but take the time to tailor content to each site for the best results. Content should be valuable for your customers without wasting their time; tell them about new sales, new products, or FAQ about your company and services. Creating good content is not enough; you must post your content on a variety of platforms. Cast a wide net, but use good content to break through the noise ceiling and actually catch new customers.

Meet The Author:

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Nick Rojas

Nick Andrew Rojas is a business consultant turned journalist who loves working with small and medium-sized companies. He has contributed to many publications such as Entrepreneur, TechCrunch, and Yahoo. In his spare time, he hangs out at the beach with his dog Presto.
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