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NASE Encourages Apple to Reconsider its New AppTracking Transparency Policy

FOR IMMEDIATE RELEASE: December 16, 2020
CONTACT:  Kristofer Eisenla, LUNA+EISENLA media | 202-670-5747 (mobile)

WASHINGTON, D.C. – The National Association for the Self-Employed, the nation's leading advocate and resource for the self-employed and micro-businesses, today released the following comments regarding Apple’s new AppTracking Transparency Policy:

“With this year already being a challenging year for the small business community, we are concerned that Apple’s new AppTracking Transparency policy may create unfair business practices that will negatively impact our community,” said Keith Hall, president and CEO of NASE. “We hope that Apple will reconsider its policy, and ensure that all small businesses – already greatly impacted by the COVID pandemic – will be allowed to flourish and succeed.”


The National Association for the Self-Employed (NASE) is the nation's leading advocate and resource for the self-employed and micro-businesses, offering a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy.

The NASE Next Biz Thinghelps identify and connect our nation’s smallest businesses. Need small business help? Check out NASE’s Ask the Experts for advice or the NASE Minute for small business support.

The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's website at

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