Self Made: NASE's Blog


Welcome to the Self Made.  This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.
  • 3 Tips for Balancing Your Professional and Personal Life

    Juggling your professional and personal life can be a little complicated at the beginning of the year. You want to get off to a good start with your business and new clients, but you don’t want to put in so many work hours that you’re burned out by March. When you’re kicking off a new year, it’s easy to feel like you have too many balls in the air and not enough hands to catch them, but with a few important changes, you can find work-life balance and set yourself up for a fruitful year.
    Posted on Feb 28, 2017
  • Tips to Improve Conversions on Social Media

    If you are wondering how to improve your social landing pages, you are already on the right track. Many businesses — even large, well-established companies — make the mistake of using the same landing pages for all entry points. Social landing pages are funneling customers toward conversion exclusively from your social media networks. Here is how to increase conversions among this specific — and valuable — group.
    Posted on Feb 07, 2017
  • What Independent Contractors Need To Know About Surety Bonds

    If you want to work on construction, repair, maintenance or other similar projects, yet remain independent, then becoming an independent contractor is the right thing for you. But to become an independent contractor in most states, you will need to get a contractor license.
    Posted on Jan 25, 2017
  • 4 Steps to a Hassle-Free Tax Season

    The complicated process of filing taxes is often not clearly understood until a person goes through their first tax season. For a person using only a W-2, the experience may have been limited to “painstaking”. For someone who freelances or owns their own business, the process could have easily become mentally painful. If you’re looking for a way to improve the way you do tax season, here are some steps you should be taking.
    Posted on Jan 06, 2017
  • 7 Negotiation Techniques for Small Business Owners

    Small business is entrenched into America. Starting a company from scratch and building it into something formidable is the embodiment of the American dream. There has been a substantial amount of speculation since the 2008 economic recession that this dream is largely dead, however, hard data proves otherwise. Small businesses built from the ground up have generated over 65 percent of the net new jobs since 1995. These same businesses continue to produce upwards of 50 percent of the private non-farm GDP.
    Posted on Dec 12, 2016
  • 5 Tips To Avoid The Self-Employment Trap

    Part of the thrill of owning a business or working as a freelancer is the control it seems to offer. You don’t answer to anyone but yourself; the growth of your capital depends on your hard work, and you’re the one who reaps the satisfaction and the financial rewards of a job well done. Unfortunately, many self-employed folks find themselves subject to another boss: their work. They find that they and their families have become slaves to the unbelievable effort it takes to maintain a business. Sure, they have the ability to excel in their field, but they’re drowning in their own business.
    Posted on Jul 22, 2016
  • 5 Lessons Startups Should Learn Early to Stay in Business

    Did you know that 90% of startups fail within the first five years? 45% will close their doors in the first six months. 62% of startups fail because of conflicts between co-founders. Clearly, the numbers are not in your favor. ​That doesn’t mean you shouldn’t try.
    Posted on Jul 06, 2016
  • A Big Way Congress Can Get the IRS Off the Backs of Small Businesses

    Another year, another tax season, more unjust taxes on the small business community. Despite stepping out of the unemployment line and into a new, job creating small business on Main Street, small business owners could be hit with another unfair tax this year when they file their returns.
    Posted on Mar 17, 2016
  • Just Another Unfair Tax by the IRS

    In the next few months, thousands of small business will file their tax returns across Delaware. But this year, on top of the myriad complex tax liabilities and unequal deductions forced onto small business owners, they now face another unfair tax by the Internal Revenue Service (IRS): a penalty for offering health care support to their employees.
    Posted on Feb 22, 2016
  • Have You “Sound Branded” Your Business Yet?

    We all know that branding for your business is important… However, have you created an actual "voice" for your company that reflects its branded style? ​It’s a fact. Branding is a very important marketing tool that every business or organization should think about. Why? Well, simply put – it’s the personality that identifies a product, service, or company. In addition, it's been proven time and time again that proper branding can result in higher sales (OK, now we’re talking)! But, what’s even more interesting? Truly successful branding is obtained when someone can remember a brand without being exposed to the company name, but rather through visual or audible signifiers.
    Posted on Jan 28, 2016

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