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    5 Most Effective Marketing Strategies for Self-Employed People

  • When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.
    Posted on Aug 14, 2019
  • Database For Self Employed: Everything You Need to Know

  • We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.
    Posted on Jun 24, 2019
  • How to Increase Your Company's Visibility

  • If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.
    Posted on May 15, 2019
  • Social Selling: The E-Commerce Trend That Dominated 2018

  • Social media marketing requires to be frequently adapted to the developing trends. Marketers must stay alert about the e-commerce development and the rapid pace that social media platforms are evolving if they actually want to maintain successful tactics. 2018 had been a bustling year for all social media platforms. There were heaps of negative and positive stories that had to do with their utilization and it’s high time now to analyze our social marketing approaches
    Posted on Mar 01, 2019
  • Video Your Way to Better Business

  • As you may have noticed, it’s extremely easy to shoot a video and post it to the Web these days. Most people in urban environments have a screen of some kind in front of our face every workday, and even on the weekend. Faces facing screens are so prevalent that studies keep coming out about the need to walk away from electronic media dependence. You can find articles on WebMD and other health-related sites about smartphone addiction.
    Posted on Oct 01, 2018
  • 5 Tips for Creating a Business Continuity Plan for your Small Business

  • When you are operating a business there is nothing as bad as a missed opportunity. Any unexpected event whether manmade or natural can greatly disrupt your business. To avoid such problems it’s very important to create a business continuity plan. A good business continuity plan will help you reduce the loss and downtime in case there is a disruption. It will also help boost your employee and customer confidence and ensure that your business is back on track. Read through to learn some of the tips that can help you.
    Posted on May 04, 2018
  • Small Business Technology: Responsive Website Design vs. Mobile Web App

  • Still unsure about last month’s article on Mobile Web Apps and Responsive Website Design? Read on to find out more. A responsive website is a site built so that it automatically detects what the screen size of the device you’re using is as well as other limitations such as the browser type and any secondary applications that might be necessary for the site to function correctly. Then, the website automatically modifies the content to fit the constraints. The problem with responsive sites is that it’s simply impossible to create one site that works with all screen sizes, browsers and other secondary applications consistently. The factors are too numerous to go into but this is often the preferred option for many companies as it is a more cost friendly option.
    Posted on Feb 27, 2018

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  • NASE Member Badge

    Let clients and other visitors to your website know that you're a proud member of the NASE, and that you stand with the NASE in fighting for issues that are important to the self-employed and the small-business community. Add the badge today!
    Posted on Jan 10, 2018
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    With e-commerce thriving, there have never been more sales opportunities available to small business owners with a killer product. To fully take advantage of the global marketplace, business owners need to make sure their products have authentic identification numbers, which are then encoded into a UPC (Universal Product Code) barcode.
    Posted on Nov 01, 2018
  • What is a good response rate to direct mail?

    Posted on Nov 16, 2014
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