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Overhaul Your SEO Strategy With Google Analytics

Web analytics tools aren't just the preserve of big business. Even the smallest entrepreneurial enterprise can benefit from analytics technology. Google Analytics is one of the most used tools on the web, offering a full suite of features that can be readily adapted to bolster your SEO strategy.
Posted on Jan 19, 2022

Enhance Your Business Checkout Experience for 2022

E-Commerce is growing by a staggering 23% per year, making it a perfect staging ground for new products, companies, methods and processes. With the increasing number of eCommerce focused businesses, customers expect more of their eCommerce enterprises, and that includes the ease of the check-out process. Let’s explore why the checkout process is so important, and how you can simplify yours for the optimal customer checkout experience in 2022.
Posted on Oct 28, 2021

Why Small Businesses Should be Creating Facebook Ad Campaigns

Did you know that there are more than 2.89 billion active Facebook users? As the power of social media continues to make itself known, this figure will continue to grow. If you happen to own a small business, it only makes sense that you should take advantage of this incredibly massive demographic.
Posted on Oct 19, 2021

2 Ways to Protect Your Business Online

For many entrepreneurs, an online presence is an essential part of doing business. Especially in the past year, the ability to do business online has allowed many to maintain their livelihoods during a time of economic uncertainty. Although the internet has given business owners the ability to adapt and grow, a digital presence also leaves you vulnerable to cyber crime. Nearly 64% of small businesses have a website, and if you store customers’ or clients’ personal or financial information through your site, you’re a potential target for cyber attacks.
Posted on Oct 18, 2021

Tips to Improve Your Customer Online Shopping Experience

eCommerce has gained permanent traction on the global market, but that doesn’t mean our real-world shopping experiences are obsolete. Traditional shops hold time-tested wisdom gained through years of experience, wisdom we can take advantage of to enhance customer online shopping experience. Let’s explore a few easy, time-tested and fast methods of improving your customer experience.
Posted on Oct 01, 2021

Tips to Optimize your eCommerce Business for Mobile

We use smartphones for everything from controlling the temperature in our homes, to shopping for groceries, clothing and even a new house or car! Non-optimized sites are quickly abandoned by mobile users when they see text is cut off, buttons or menus are hidden or unavailable, or they aren’t able to clearly see your product pictures and graphics. Screens are getting larger, to make interaction with our devices easier, and 51% of internet users are using those screens for shopping. Optimizing your site for mobile use is the only way to take advantage of this growing trend.
Posted on Sep 17, 2021

Tips for Keeping Your Small Business Data Safe

Data is the new oil, and even small businesses have access to valuable data that cyber attackers would love to steal. While hackers can attack your network directly, they also like to make use of poor staff security practices to infiltrate companies databases. In 2021, 74% of organizations experienced a malware attack directly linked to an employee device or action. Let’s explore a few steps you can take today to keep your small business data safe and secure.
Posted on Sep 01, 2021
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Let clients and other visitors to your website know that you're a proud member of the NASE, and that you stand with the NASE in fighting for issues that are important to the self-employed and the small-business community. Add the badge today!
Posted on Jan 10, 2018
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How to Set Up UPC Barcodes for Your Products
With e-commerce thriving, there have never been more sales opportunities available to small business owners with a killer product. To fully take advantage of the global marketplace, business owners need to make sure their products have authentic identification numbers, which are then encoded into a UPC (Universal Product Code) barcode.
Posted on Nov 01, 2018
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