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Tips to Boost your Digital Marketing Strategy During The COVID Pandemic

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.
Posted on Oct 21, 2020

Protecting Your eCommerce Site from Cyber Attack

If you're an eCommerce business owner, you probably already know how important it is to maintain your website's security. A secure site helps you sustain your operations, but it’s also critical to retaining your customers' trust. When your customers entrust you to keep their sensitive information protected, you must be able to deliver on that promise.
Posted on Aug 25, 2020

Should Self-Employed Small Business Owners Worry About Click Fraud?

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.
Posted on Aug 25, 2020

The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.
Posted on Jul 30, 2020

Data Strategy for Digital Transformation

Data has become an invaluable resource across various industries, with the marketing industry placing a particularly high premium on sales, lead generation, and customer data. Many organizations have realized that data is a powerful tool, but not everyone has grasped how to effectively use data or understands the steps required to turn raw data into useful or digestible data. Digital progress or transformation requires careful planning, and a data strategy should be included in the planning process. Data is too complex and too impactful to be an afterthought or a secondary priority; unless a business devotes the appropriate time to data, that data is being wasted at worst and underutilized at best. If a business, large or small, wants to use data effectively, they must have a data specific strategy in place.
Posted on May 04, 2020

The Tech Tools Your Business Should Begin Investing In

Your business already uses some technology and tech tools to optimize different aspects of your day-to-day. However, you shouldn't become complacent. Customer security, for example, is an area where the overall situation is rapidly evolving and customer needs are becoming more complex. To meet these needs, you have to upgrade to the right tools.
Posted on Mar 31, 2020 by Susan Ranford

Deadly SEO Mistakes to Avoid in Your Small Business

Almost every business, big or small, invests some time and money in search engine optimization. Whether you hire an SEO specialist or do the work yourself, it is important for any website to have proper SEO work done. Maybe you spent hundreds or thousands of dollars along with hours upon hours of time trying to properly optimize your website. You think you have covered all your bases in following best practices, but you aren’t seeing the results you want. Something is wrong and it is your SEO. No one makes mistakes on purpose, but they do happen. It is unfortunate to hear that something is wrong and will take more work to fix, but SEO is not something that can be ignored. However, instead of needing to fix issues after the fact you can avoid issues from the beginning. This article will lay out the most deadly SEO mistakes you can easily avoid to prevent headaches down the road.
Posted on Nov 01, 2019
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