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Small Business Tech Trends for 2021 and Forward

Small businesses have more opportunity than ever before in 2021, an unexpected positive outcome of the COVID pandemic, which forced all businesses to re-evaluate every aspect of their operations, or die. 80% of USA-based small business owners are not yet using newly-available technology to its full advantage, but we can confidently predict further adoption, when these business owners see how new tech trends are empowering small businesses to grow and thrive.
Posted on Jul 06, 2021

Attracting New Visitors to Your Website: Practical Tips

Your website is a place where your consumers will go to find out more information on your company. If you can increase the traffic to your site, you are likely to climb high up the search engine rankings which can do wonders for business exposure and increased revenue. Attracting new visitors to your website is not an easy process and it takes a lot of work to prove you are creditable. Here are a few practical tips that your business can use to help you attract new visitors to your site.
Posted on Jul 06, 2021

Customer Engagement Online Strategies for Your Business

As a business selling products or services, your aim is to make your endeavors profitable. If only customers knew about your business the second you establish it and would immediately know the value you are giving. Alright, so you set up your website and offer quality. Still, the occasional customer purchasing one item and that too by accident will not do. There has to be a more conscious way of letting yourself be known to gradually more and more people. The good news is there certainly is. It is called customer engagement strategy, which is your strategic driver to business success. So, how does this work exactly:
Posted on May 28, 2021

Tips to Boost your Digital Marketing Strategy During The COVID Pandemic

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.
Posted on Oct 21, 2020

Protecting Your eCommerce Site from Cyber Attack

If you're an eCommerce business owner, you probably already know how important it is to maintain your website's security. A secure site helps you sustain your operations, but it’s also critical to retaining your customers' trust. When your customers entrust you to keep their sensitive information protected, you must be able to deliver on that promise.
Posted on Aug 25, 2020

Should Self-Employed Small Business Owners Worry About Click Fraud?

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.
Posted on Aug 25, 2020

The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.
Posted on Jul 30, 2020
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