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Information Technology

Data Strategy for Digital Transformation

Data has become an invaluable resource across various industries, with the marketing industry placing a particularly high premium on sales, lead generation, and customer data. Many organizations have realized that data is a powerful tool, but not everyone has grasped how to effectively use data or understands the steps required to turn raw data into useful or digestible data. Digital progress or transformation requires careful planning, and a data strategy should be included in the planning process. Data is too complex and too impactful to be an afterthought or a secondary priority; unless a business devotes the appropriate time to data, that data is being wasted at worst and underutilized at best. If a business, large or small, wants to use data effectively, they must have a data specific strategy in place.
Posted on May 04, 2020

The Tech Tools Your Business Should Begin Investing In

Your business already uses some technology and tech tools to optimize different aspects of your day-to-day. However, you shouldn't become complacent. Customer security, for example, is an area where the overall situation is rapidly evolving and customer needs are becoming more complex. To meet these needs, you have to upgrade to the right tools.
Posted on Mar 31, 2020 by Susan Ranford

Deadly SEO Mistakes to Avoid in Your Small Business

Almost every business, big or small, invests some time and money in search engine optimization. Whether you hire an SEO specialist or do the work yourself, it is important for any website to have proper SEO work done. Maybe you spent hundreds or thousands of dollars along with hours upon hours of time trying to properly optimize your website. You think you have covered all your bases in following best practices, but you aren’t seeing the results you want. Something is wrong and it is your SEO. No one makes mistakes on purpose, but they do happen. It is unfortunate to hear that something is wrong and will take more work to fix, but SEO is not something that can be ignored. However, instead of needing to fix issues after the fact you can avoid issues from the beginning. This article will lay out the most deadly SEO mistakes you can easily avoid to prevent headaches down the road.
Posted on Nov 01, 2019

Straightforward Data Security for Small Businesses

The technological landscape has changed enormously over the past decades for small businesses with the explosion of smartphones, online shopping, and cloud-based data storage. Small businesses and the self-employed have the ability to more efficiently manage operations, communicate with employees and clients no matter their location, and reach vastly greater numbers of potential customers.
Posted on Sep 13, 2019

5 Most Effective Marketing Strategies for Self-Employed People

When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.
Posted on Aug 14, 2019

Database For Self Employed: Everything You Need to Know

We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.
Posted on Jun 24, 2019

How to Increase Your Company's Visibility

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.
Posted on May 15, 2019
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