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Why can’t I just mail a postcard - it’s cheaper?

Nov 16, 2014
Postcards do work for some types of business. It all depends on what you are selling, and your target audience. Postcards work well if you’re a retailer, if you’re promoting an event, offering dry cleaning, real estate, or an oil change – to name a few.  However, if you’re selling a product or service that is of a financial, medical or consulting type nature; an envelope is the best choice.  Envelopes are usually perceived as ‘important’ or ‘personal’ mail.  Recipients sort their mail and treat it accordingly. If the postcard costs less but doesn’t generate a response, then it wasn’t cheaper.  Always use the right tool for the job.
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