Marketing & Advertising Blog


Marketing & advertising tips from our blogs
Ask a Marketing & Advertising Expert

What's Small Business Saturday?

Nov 16, 2011

Posted by Kristin Oberlander - The National Association for the Self-Employed (NASE) today announced its participation in the second annual Small Business Saturday on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping to local, independently-owned small businesses.

The NASE recognizes the importance of small businesses and the self-employed, the jobs they create and the culture they instill in local communities. There are nearly 22 million self-employed businesses in the nation. Small businesses also have generated 64 percent of net new jobs over the past 15 years and employ just over half of all private sector employees, according to the Small Business Administration. 

"With the number of micro-businesses in the United States, it is time that Main Street got the same attention as the big box stores during the holidays," commented NASE President and C.E.O. Kristie L. Arslan. "The NASE is proud to co-sponsor Small Business Saturday in 2011."

 “It is critical that we get as many supporters on board as possible to generate demand for small, independently owned businesses this holiday season and beyond,” said Maryann Fitzmaurice, senior vice-president, American Express OPEN.

Joining the Annual Initiative 

Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday. The Small Business Saturday Coalition will be driving consumers and business owners to facebook.com/smallbusinesssaturday where they can participate in many ways, including: 

  • American Express is also giving $100 of free Facebook advertising to 10,000 business owners who sign up at facebook.com/smallbusinesssaturday to help build online buzz and drive customers to their stores on Small Business Saturday. By simply entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to November 26. 
  • American Express is giving a $25 statement credit to 200,000 Cardmembers who register their Card and use it to shop on Small Business Saturday at any locally-owned, independent small business that accepts American Express. 
  • Small business owners can go to Facebook.com/smallbusinesssaturday to download online promotional materials that will help them drive sales to their business on Small Business Saturday.
  • Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter. 
NASE Social Media

res-footer-facebook res-footer-twitter res-footer-linkedin

res-footer-blog res-footer-huffpost res-footer-youtube

Related News...

Digital Marketing Tips During Isolation: Don't Quarantine Your Brand
There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.
Posted on Jul 30, 2020
The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business
As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.
Posted on Jul 30, 2020
5 Branding Tips for Beginners
A successful brand is an invaluable asset for any business. If you nurture a brand the right way, it can ultimately end up taking on a life of its own - some brands come to define the businesses that create them. If you have no experience with branding, then it can be a difficult undertaking. Here are 5 branding tips to get any beginner started.
Posted on Jun 12, 2020
Want to see more news items?  Click here 

Related Videos...

The NASE Minute
The goal is to answer one more questions for those small businesses who might have a question. Click the Contact NASE button and let us know which small business question you would like answered.
Posted on Jan 10, 2018
Want to see more related videos?  Click here 

Still Have Questions?

Ask The Expert