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    Surprise! Direct Mail Isn’t Dead!

  • In an effort to cut expenses in this tough economy, many micro-business owners have slashed their marketing budgets. Others are trying to promote their businesses through e-mail and social media.
    Posted on Mar 17, 2011
  • Buddy System

  • Micro-business owners can see big benefits from teaming up with other business owners who offer complementary products or services or who target similar customers.
    Posted on Nov 23, 2010
  • Schmoozing For Sales

  • When consultant Jennifer Schaus joined LinkedIn a couple of years ago, she looked upon the social network as little more than a convenient way to keep track of clients and prospects.
    Posted on Sep 13, 2010
  • Cheers!

  • In contrast to Chamber of Commerce gatherings or city business networking hours, being a member of a community with a common interest—such as environmental sustainability—can set your micro-business apart from the competition.
    Posted on May 13, 2010
  • Wish List

  • Hoping to land a product in a 2010 holiday gift guide? Then now’s the time to make your sales pitch.
    Posted on Mar 05, 2010
  • Lasting Impressions

  • Think about your favorite store or service provider. You can probably name something each one does that separates it from the crowd. They may even have made you say wow from time to time. Now think of your own micro-business. How do you give your customers a fantastic experience that makes them say wow?
    Posted on Mar 05, 2010
  • Community Spirit

  • Last spring, with the recession taking a toll on the business community in the Reno, Nev., area, Clint Jolly and some colleagues decided to hold an event to raise the visibility of locally-owned independents like his meat market, Butcher Boy. The May fair drew 60 of Butcher Boy’s local vendors—many of them micro-businesses like Buckbean Brewing Company and the marketing agency Media Directions. It also drew about 1,200 consumers.
    Posted on Oct 30, 2009

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    The goal is to answer one more questions for those small businesses who might have a question. Click the Contact NASE button and let us know which small business question you would like answered.
    Posted on Jan 10, 2018
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