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    Community Spirit

  • Last spring, with the recession taking a toll on the business community in the Reno, Nev., area, Clint Jolly and some colleagues decided to hold an event to raise the visibility of locally-owned independents like his meat market, Butcher Boy. The May fair drew 60 of Butcher Boy’s local vendors—many of them micro-businesses like Buckbean Brewing Company and the marketing agency Media Directions. It also drew about 1,200 consumers.
    Posted on Oct 30, 2009
  • Should You Twitter?

  • Twitter is gaining popularity at an astonishing rate, and it’s not just for those in the limelight.
    Posted on Aug 31, 2009
  • Look Who’s Talking

  • Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.
    Posted on Jul 29, 2009
  • Connect With Customers

  • It wasn’t too long ago that micro-business owners could contemplate – in all seriousness – whether they needed a business Web site.
    Posted on Apr 07, 2009
  • Unlock The Promotional Power Of Trade Shows

  • Trade show exhibiting can be one of the most profitable and cost-effective ways to promote your micro-business — or it can be a colossal waste of time and money.
    Posted on Jan 01, 2009
  • Don’t Get Derailed By Downtime

  • It’s the new year, and with it, business owners hope, come busy days ahead. Of course, there will likely be some slow periods, too. Rather than dread these downtimes, plan to use them to your advantage.
    Posted on Jan 01, 2009
  • Oops! How To Fix Costly Marketing Mistakes

  • Marketing is bewildering to many micro-business owners, who are far more versed in their own business niche than arcane marketing details that seem to take time from their primary work.
    Posted on Nov 01, 2008

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