Around the Water Cooler

Self Made: NASE's Blog

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Welcome to the Self Made. This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

Around the Water Cooler

May 20, 2010
Posted by Maureen Petron -- Notice anything new in the top navigation here at

We just launched the Water Cooler, NASE’s online networking community. NASE Members can update their profile, promote their business, join (or create!) groups of other members based on geography or interest, ask for advice, and even upload pictures of their goods or services.


Why did we create the Water Cooler for NASE Members? User Michael Davis said it best in his profile: “It can get pretty quiet here working alone!”

A lot of NASE Members work from a home office, and don’t have employees – maybe that aptly describes you. And if it does, the Water Cooler is your place to meet fellow micro-business owners, near and far. You can search for peers in the same industry, or the same town. You can ask a question or follow discussions in the forums. You can advertise your services, and feel good about hiring a fellow entrepreneur registered with the site.

The community is just building, and growing every day. Join in!

Getting started is easy. Go to the Water Cooler from, and click login in the upper right hand corner. The log in is the same as what you set up for – and if you haven’t yet set up a Web account, all you need is your member number.

From there, your profile already exists! You can update it with more information, add a photo, a create a page for your business, too.

Get started today meeting members and growing your business.

Helpful Tips for Organizing and Managing Your Business Inventory

Helpful Tips for Organizing and Managing Your Business Inventory What started as a hobby, side hustle, or microbusiness is now growing into something bigger and better. That means it’s time to get serious and start implementing systems into your business.   One important part of a small business that often gets overlooked is inventory management. Smart

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Are you looking for a unique way to earn some extra cash while unleashing your creative spirit? Crafting isn’t just a fun hobby; it can also be a lucrative business venture. With a bit of imagination and some entrepreneurial spirit, you can turn those skills into a profitable enterprise right from your dorm room.  Whether

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Scent Marketing: How Small Businesses are Using Fragrance to Enhance Customer Experience

In the competitive world of small business, creating a memorable customer experience is key to standing out. One innovative strategy that has gained traction is scent marketing. By incorporating carefully chosen fragrances into their environments, small businesses can evoke emotions, create lasting memories, and even influence purchasing behavior. This article explores how small businesses are

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Starting a Bridal Gown Business: Key Considerations and Strategies

As a business that combines elegance, romance, and celebration, the bridal gown industry appeals to those who want to pursue their entrepreneurial dreams. But breaking into this cutthroat market demands careful preparation, ingenuity, and a deep grasp of the workings of the industry. This essay examines crucial factors and practical tactics for starting and expanding

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Overcoming Common Challenges Faced by Online Entrepreneurs

Starting a successful online business is like starting a tug-of-war between your time and money. For early-stage entrepreneurs, you constantly have to ask yourself if you should invest your hours into learning new skills, like web design and video editing, or if you’re better off hiring experts. And then there’s the question of how you’ll

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