Who Is Your Potential Customer?

Self Made: NASE's Blog

Blog With Us

Welcome to the Self Made. This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

Who Is Your Potential Customer?

Nov 02, 2010

Posted by Molly Nelson - If you believe that "everyone" is your potential customer, Dr. Jeff Cornwall of Belmont University has a few words for you. Dr. Cornwall writes that, "The era of the mass market is over. It has been replaced by what is known as the long tail of marketing, in which the focus is not on the mainstream but on much smaller market niches."

Dr.Cornwall suggests steps for identifying your specific potential clients, as well as gaining and keeping them as customers. (Also, if you're not already reading Dr. Cornwall's blog, The Entrepreneurial Mind, be sure to add it to your RSS reader!)

Helpful Tips for Organizing and Managing Your Business Inventory

Helpful Tips for Organizing and Managing Your Business Inventory What started as a hobby, side hustle, or microbusiness is now growing into something bigger and better. That means it’s time to get serious and start implementing systems into your business.   One important part of a small business that often gets overlooked is inventory management. Smart

Written By Ryan M (@pss-california) - Tips and Tricks

7 Profitable Craft Business Ideas for Students to Start in 2024

Are you looking for a unique way to earn some extra cash while unleashing your creative spirit? Crafting isn’t just a fun hobby; it can also be a lucrative business venture. With a bit of imagination and some entrepreneurial spirit, you can turn those skills into a profitable enterprise right from your dorm room.  Whether

Written By Karcy Noonan (@anthonylucas) - How-To Guides / Tutorials

Scent Marketing: How Small Businesses are Using Fragrance to Enhance Customer Experience

In the competitive world of small business, creating a memorable customer experience is key to standing out. One innovative strategy that has gained traction is scent marketing. By incorporating carefully chosen fragrances into their environments, small businesses can evoke emotions, create lasting memories, and even influence purchasing behavior. This article explores how small businesses are

Written By Karcy Noonan (@anthonylucas) - Customer Service Insights

Starting a Bridal Gown Business: Key Considerations and Strategies

As a business that combines elegance, romance, and celebration, the bridal gown industry appeals to those who want to pursue their entrepreneurial dreams. But breaking into this cutthroat market demands careful preparation, ingenuity, and a deep grasp of the workings of the industry. This essay examines crucial factors and practical tactics for starting and expanding

Written By Delilah (@delilah-a) - Best Practices | Tips and Tricks

Overcoming Common Challenges Faced by Online Entrepreneurs

Starting a successful online business is like starting a tug-of-war between your time and money. For early-stage entrepreneurs, you constantly have to ask yourself if you should invest your hours into learning new skills, like web design and video editing, or if you’re better off hiring experts. And then there’s the question of how you’ll

Written By Joseph Muscente (@lendingtree123) - Best Practices

Want More?


See our latest Self Made content by clicking here.  Want to see our archives, click here.

Courtesy of NASE.org
https://www.nase.org/business-help/self-made-nase-blog/self-made/2010/11/02/Who_Is_Your_Potential_Customer