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Welcome to the Self Made. This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

Who Is Your Potential Customer?

Nov 02, 2010

Posted by Molly Nelson - If you believe that "everyone" is your potential customer, Dr. Jeff Cornwall of Belmont University has a few words for you. Dr. Cornwall writes that, "The era of the mass market is over. It has been replaced by what is known as the long tail of marketing, in which the focus is not on the mainstream but on much smaller market niches."

Dr.Cornwall suggests steps for identifying your specific potential clients, as well as gaining and keeping them as customers. (Also, if you're not already reading Dr. Cornwall's blog, The Entrepreneurial Mind, be sure to add it to your RSS reader!)

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

Courtesy of NASE.org
https://www.nase.org/business-help/self-made-nase-blog/self-made/2010/11/02/Who_Is_Your_Potential_Customer