Why Should Self-Employed Professionals Create Their Own Website

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Why Should Self-Employed Professionals Create Their Own Website

Apr 23, 2022

Becoming self-employed is a dream come true for many professionals, regardless of their industry. And while stepping away from the corporate world comes with many benefits, there are also a few challenges. One of them is that it might be challenging to find new jobs, not to mention you need to invest in marketing, which is why it can be a great idea to create your own website. But what kind of benefits can you get from making a personal website?

A great place to showcase your portfolio and samples

If you want people to hire you, then you need to show them samples and your previous work. It will give them a good idea of what you can provide and what your work quality looks like. Let’s face it, you always want to see how a professional works and what results they provide before you hire them. So it makes a lot of sense for any self-employed expert to create their own website. It's a sign that not only are they dedicated to this work, but they are also proud of the work they did for other clients as well.

Inspiring and building trust

Would you buy services or products from someone you know or just a random person? It can be hard to inspire trust if you're just a username on a board. The primary role of a website for self-employed professionals is to build a personal connection. You get to show who you are, show off your work, and inspire trust in doing so. As time goes by, people will trust you a lot more and the benefits can be incredible.

It's easier for people to find you

Let’s face it, it’s harder to find a job if you just present yourself on a job board or create ads on various websites. Instead, it's better to create your own website and optimize it for SEO. You receive a much better result, not to mention it can help establish a personal brand in the long term.

Expressing your opinions and ideas

As a self-employed professional with a website, you can easily create a blog section and share your beliefs, ideas, and even industry news. It's a great way to spruce up your online presence. At the same time, having a blog section can boost your SEO and bring in more leads and customers.


Creating your own website has become imperative in recent years for pretty much any business. This also covers self-employed professionals. It's more important than ever to create a professional website where you get to show your work, services and communicate with potential customers. It's a great way to present your offers, while also doubling down with all the necessary examples. All you need is to take these ideas into consideration and start your website today. It doesn't have to be complex; all you need is a great, detailed, and reliable website that helps show off your work, experience and services!

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

Courtesy of NASE.org