How To Merge Technology with Your Business

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How To Merge Technology with Your Business

May 02, 2022

With the 21st century came the advent of a lot of technological advances. The world as we know it evolved and life became marginally better with the help of technology. There is virtually no aspect of human life where you do not find one form of technology or another. From electric, self-driving cars to dishwashers, down to smart houses and what have you.

As business owners, we should strive to keep ourselves updated and move at the same pace with the world, if not faster. As such, it has become imperative that we start incorporating technology into the day-to-day running of our business so that we can enjoy greater efficiency and versatility.

Listed below are some aspects of our business in which we can seamlessly merge technology to foster better growth and development.

Customer Service

Customers are the bedrock of every business; after all, what's a business without clients? As a small business owner, you must have a good rapport with your customers. Technology affords this.

With the use of various concepts and platforms like social media sites, targeted emails, and newsletters, you can easily connect to both foreign customers and local customers and also maintain a long-standing relationship with them.

You can also use various resources like Google forms to ask for your customer's opinions on how you can improve your business to serve them better.

Productivity and Efficiency

With the aid of various resources provided by technology, you can now increase your productivity and efficiency.

In a small business, it is not unusual to find someone playing multiple roles. This can sometimes lead to confusion. Various apps and tools can help you track your time, make schedules and to-do lists, and remind you to complete tasks as at when due.

Financial Management

As a small business, it is easy to lose track of finances and records as you might not have someone who does it for you.

Various tools can help you effectively manage the financial aspect of your business. In turn, these tools can help you prevent wasteful spending and give you a clear and concise report of your finances.

There are invoicing systems to help record customers' payments, accounting systems to streamline business finances, apps that allow you to track your budget and spending, and so on.


Another area you can merge technology with in your business is the area of marketing.

For example, you can use various social media sites to promote your business, create a website or blog where you talk about your products, or use software to create a detailed marketing plan.

Learning and Networking

Technology has made it so that you can quickly learn from the comfort of your home. You may not have to attend and enroll in an in-person school to get your desired certifications. As a business owner, you might not have the time to attend a school in-person, technology now allows for attendance virtually and on your schedule in most cases.

You can also attend conferences or webinars online, conduct teleconference calls, and so on.


The importance of merging technology into your business cannot be overemphasized; there are just too many benefits.

Apart from helping your business, technology also enables you to save a lot of time, stress, and trouble.

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

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