How To Write an Engaging Blog Post

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How To Write an Engaging Blog Post

May 16, 2022

Are you looking for ways to keep your readers hooked and coming back for more?  In a world of information overload, it’s difficult to pull people in. But with some time-tested tricks, you can grab their attention and not let go.

Start with a question

One of the best ways to engage people is through a thoughtful question. A good question will peak their interest, and if executed well, it’ll keep them reading until they find the answer.

Even before you start writing something like this, you should come up with your first three questions that lead into your topic. You want to make sure that these are questions that people will actually want to know the answer to.

Your questions should also gradually get more specific. The first question should be something broad that establishes the topic. The second question can be a little more specific, and the third question should be the most focused.

By the time someone has read your three questions, they should have a good understanding of what your post will be about. And if they’re interested, they’ll keep reading to find out the answers.

Tell a story 

Another great way to engage your readers is by telling a personal story. This can be something as simple as relating your experience to the topic at hand. 

For example, if you’re writing a post about the benefits of meditation, you could start by telling a story about how it helped you in a difficult moment. This will give your readers a glimpse into your life and make them more invested in what you have to say.

Use statistics and expert quotes 

When it comes to making a point, statistics and expert quotes can be incredibly persuasive.

If you have any relevant statistics or quotes from experts, make sure to include them in your blog post. This will give your readers extra evidence to back up your argument.

Not only will this make your post more convincing, but it will also make it more credible.  Your readers will see that you’ve done your research and that you’re not just making claims without any evidence.

Keep it short and sweet 

When it comes to keeping your readers hooked, short and sweet is the way to go. You don’t want to bombard them with too much information at once, so make sure to break it down into manageable chunks.

Another reason to keep it short is because people have a short attention span. If you keep your post concise, you’re more likely to hold their attention until the very end.

So if you want to engage your readers and keep them coming back for more, start with a question, tell a story, or use some persuasive statistics. With these time-tested methods, you can’t go wrong.

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

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