How-To Find Your Ideal Client

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How-To Find Your Ideal Client

May 24, 2022

An ideal client is anyone who identifies the perfect answer to their needs, wants, issues, demands, etc., in your company's services or products. In addition, they are loyal to your company, purchase your products/services regularly, and are likely to refer friends, family, and associates to you.

If you're hoping to identify your ideal client as a small business owner or a self-employed individual, you must understand how to do that. In this article, I will show you how to recognize your ideal clients using these six strategies:

Be Aware of What You Offer

To begin with, you must have a deep understanding of your business. This means that you must be aware of everything your business is all about, including having a thorough understanding of your brand from the perspective of your existing clients.

You must know everything about what you offer your clients. This will help you identify who has benefited from your product/service and what attracted them to it.

This will also assist you in understanding who to target your marketing toward to grow your client base.

Identifying Key Demographics

You should identify your ideal clients by determining the key demographics of the clients your product or service is meant for. This includes information such as gender, age, location, marital status, occupation, education, etc.

Knowing these demographics will enable you to ascertain who to deliver your marketing message to gain new clients.

Conducting Surveys for Existing Customers

A survey is an excellent way to gather information from clients who have already purchased from you. You may then use this information to determine who is most likely to pay for your products or services in the future.

Conducting a survey can help you learn about your ideal customers' needs, habits, and behaviors and determine their aims and objectives. 

Ascertain how Customers Search for information

You must also understand what information they seek and where they seek it, whether online via Google, Bing, or newspapers and magazines.

You can also determine what they are doing to find this information, the device they're using to search for such information, the specific social media platforms they use to communicate, etc.

Determine Your Consumer's Purchasing Strategy

It is worthwhile to determine how your customers make their purchases of your products and services. To achieve this, you must determine the methods your existing customers use to purchase your goods or services and how they have purchased comparable items or services in the past.

Also, when determining the buying strategy of your customers, consider how your clients decide whether or not to buy your product or service.

Find out who your competitors are serving.

It is wise for you to investigate who your competitors are serving. To achieve this, set up mechanisms to determine who is talking about them.

Another way to determine this is by monitoring their website and social media properties to see who they believe their audience to be.

Finding out who your strongest competitors are serving can help you develop a good marketing strategy with which to target them.


Discovering your ideal consumer may be a time-consuming and challenging endeavor. Nevertheless, small business owners or self-employed individuals must know who they are as this is a vital step in developing and strengthening their business. 

It is critical to understand that the more you know about your ideal clients, the more you will attract them. This, in turn, means that your business can achieve more success. 

Hence, your brand, fundamental values, and marketing message should focus on your ideal customer.

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

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