Starting a New Real Estate Brokerage

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Starting a New Real Estate Brokerage

Sep 22, 2022
Real Estate

If you're a real estate agent planning to start your own new brokerage, chances are you already have considerable experience helping people buy, sell, and rent real estate. Instead of working for a sponsoring broker or brokerage firm, you're now ready to work independently and even have other real estate agents work for you. Before you can do that, there are specific training and licensing requirements you have to meet. It also helps to have a plan for launching your own real estate brokerage. Here's a quick guide to help you.

Get Licensed

If you want your brokerage to be legitimate, it's important that you meet your state's broker requirements. To distinguish yourself from other real estate agents, you must complete additional training and licensing requirements. This process typically involves taking some courses and an exam to prove that you have gained enough knowledge about real estate principles, practices, terms, and processes. State broker requirements vary and sometimes you may be required to have sufficient experience as an agent before you can open your own brokerage. Be sure to meet all of your state's requirements.

Create Your Business Plan

A business plan is a prerequisite when launching any kind of startup. It's a way of mapping your business, so you know the goals you want to accomplish and how to get there. If you're not sure how to get started preparing your business plan, there are many templates that give you an outline to follow. Your business plan should include essential details such as the company name and the mission, vision, and values statement. When coming up with your brokerage's name, you want to make sure it's easily recognizable and fits in with a real estate theme. Additionally, you want your mission, vision, and values statement to clearly outline the direction your business is taking and motivating enough to help you and your employees stay on track.

Identify Your Ideal Client

As a real estate brokerage firm in its founding stages, you're more likely to be successful by targeting a niche. Let's suppose you have identified your ideal client to be upper-class home buyers with more flexible budgets. In that case, you can concentrate your efforts on making your business more appealing to that target market instead of spreading yourself thin. It's also easier to refine your marketing and branding strategy if you know your ideal client and what they want. In addition, you can come up with a unique selling proposition that sets you apart and helps you attract your target audience.

Get Your Finances In Order

Opening your own brokerage requires working capital, so you need to make sure you have enough working capital to prevent cash flow problems. Keep in mind that your business won't hit the ground and start making profits right away. The best way to get the extra funds you need for your startup is to get a business loan. To figure out how much you need to borrow, calculate your start-up costs and estimate your operating expenses for the first few months. While borrowing provides an easy way to spread these costs over many months, make sure you only borrow what you can afford. Too much debt can interfere with the long-term success of your business.

Set Up Your Office

When choosing an office location, you can choose to have a physical office or a virtual setting where your team will be working from home. If you choose a physical office, important considerations to make include space requirements, office equipment, and accessibility of the location. You can save money with a virtual office, but it's also important to invest in the latest technology to ensure smooth communication in your office. Part of setting up your office includes establishing a solid online presence with a well-designed website and a Google My Business Listing.

Start Hiring

You may not need to start hiring immediately, but as your company grows, you'll soon find out you can't do everything yourself. Besides hiring real estate agents, you'll need employees for different aspects of your company, like accounting, IT, marketing, administration, and recruiting. When recruiting agents, it's best to hire a mix of seasoned and newly licensed agents to keep your workforce dynamic.

There are many benefits associated with starting your own brokerage. You get to be your own boss and increase your earning potential as well as manage other agents and call the shots. The steps outlined in this guide will help you achieve your goal so you can reap huge rewards.

Meet The Author:


Scott Russell

Scott Russell founded Freestone Properties, an Asheville real estate brokerage, in 2016 after working in the industry since 2005. Freestone Properties is small in size but offers innovative and modern real estate solutions throughout the Asheville, NC area.


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