NASE IN ACTION

Standing Up for

America's Small

Businesses

"Self-Informed is a great resource for staying up-to-date on hot topics that impact small businesses like mine."

Stephanie Gibney
Member Since 2009







Advocacy

Interested in how the NASE advocates for issues important to you and your business? Read the NASE’s testimony before Congressional committees, letters to Congress and the Administration, and information on how new legislation will impact you.

NASE Advocacy Efforts

Legislative Priorities

With the NASE as your representative, your views are heard on Capitol Hill. The NASE monitors legislation that affects small business and the self-employed. During the 111th Congress, the NASE is urging legislators to help support small business by focusing on top priority issues.

Explore Priorities

Washington Watch

Be the first to know about legislative action that affects you and your business.

Write to your Federal or State elected officials with one click. Search for your elected officials, send letters, view important legislation the NASE is tracking, and more!

Get Involved

NASE In the News

naseinaction-inthenews
NASE in the News

Research

The NASE has become a primary resource for legislators, businesses and the media to see what micro-business owners are doing and for media coverage on small business news.

Through nation-wide surveys on topics such as health coverage and retirement security, the NASE ensures it has the pulse of micro-business.

Go to NASE Research

Legislative Action Center

Contact your legislators and learn how they’ve voted on small business issues through the Legislative Action Center, Tell Your Story to give Congress and the Administration a window into your real-life experiences and become a media contact to speak about small business issues with the press.

Legislative Action Center

NASE in Action

Through NASE, the self-employed and micro-businesses have a powerful voice representing their interests on many topics, including on support for small business and small business legislation regulations. NASE has a strong track record of advocating for its members on Capitol Hill. Through efforts like the online Legislative Action Center and the Tell Your Story initiative, NASE provides an easy and timely way for micro-business owners to get involved and express their opinions to elected officials.

Find out who your elected officials are and how they are voting.

Top Legislative Priorities

  • Fairness in Tax Compliance
  • Access to Affordable Health Coverage
  • Self-Employment Tax on Health Insurance Premiums

Action Alert

How to Start a Home-Based Business That Works

Apr 12, 2019

Home-based businesses are growing in popularity as the economy embraces remote work and people seek more flexibility in their careers. However, starting a home-based business involves more than quitting your job and going freelance. To avoid legal problems and lost money, it's important to follow the proper steps when establishing a home-based business.

Steps to Establish a Home-Based Business
Before investing money in your home-based business, check zoning and homeowners association restrictions to ensure you can legally run a business from your home. In some cases, home-based businesses can get zoning variances or conditional permits to operate.

Once you've confirmed your home-based business is allowed in your neighborhood, take these steps to establish your business as a legal entity:

 - Choose a business structure: Most home-based businesses operate as a sole proprietorship, LLC, or S-corporation. LLCs and S-corporations must file Articles of Incorporation, whereas sole proprietors doing business under another name must file a Doing Business As (DBA).
Apply for an Employee Identification Number: An EIN is necessary if you plan to open a bank account or apply for loans under your business name.
 - Apply for licenses and permits: Some industries require a license before working in the field. If you're selling something subject to state sales tax, you must also apply for a sales tax permit.

Designing an Office for a Home-Based Business
Self-employed persons can deduct the cost of a home office from federal taxes. However, home offices must meet be used regularly and exclusively for business in order to qualify for the home office deduction. And as long as your home office meets this standard, you can deduct mortgage, utility, and furnishing expenses from your taxes. However, even with these savings, it's important to take a frugal approach to your home office. The office is likely among your largest start-up expenses, but you can minimize costs by buying only what you need and upgrading after your business becomes profitable.

 - Furniture: Ergonomic office desks and chairs are costly but important. Rather than buying new, shop from a used office furniture or university surplus store.
 - Computing: Laptops are convenient while on the go, but desktop computers are more ergonomic for an office setting and also offer higher quality for the price. Invest in the necessary network security measures to protect business and client data, such as firewalls, antivirus, and backup storage.
Payment systems: Rather than leasing credit card machines and POS systems, opt for an affordable all-in-one system such as Square. While the cost is slightly higher up-front, you'll spend less over time and benefit from the flexibility to accept all types of payment and print receipts whether at your office or an off-site location.

Marketing and Branding a Home-Based Business
Your expertise may be in a field far removed from marketing, but marketing is nonetheless essential to attract customers and scale your business. Unfortunately, many small business owners miss the mark when attempting to do their own branding and marketing.

Hiring a marketing professional may not be an option at this point in your business's development. However, there are other resources to help small business owners develop high-quality branding and marketing materials.

 - Logo makers: A good logo makes your business recognizable at a glance, but unless you have a background in graphic design, designing your own logo is challenging. Online logo generators simplify the process of creating simple, attractive logos that are adaptable to a variety of marketing materials.
 - Website builders: While more expensive than a DIY website, website builders let non-tech experts create functional, problem-free websites. If the website generates sales, it more than pays for itself.
 - Graphic design and photo editing tools: Eye-catching photos and graphics are the keys to successful social media advertising. With graphics tools like Canva and photo editing apps, anyone can create professional-quality photos and graphics.

These are the first steps to establish your home-based business, but the work's not over. As a business owner, you're responsible for filing business taxes, making estimated tax payments, and filing annual reports with your state. If you need help navigating the requirements, reach out to your local small business development center or chamber of commerce for guidance.

Meet The Author:


Julie Morris

Julie Morris

Julie Morris is a life and career coach. She thrives on helping others live their best lives. It’s easy for her to relate to clients who feel run over by life because she’s been there. After years in a successful (but unfulfilling) career in finance, Julie busted out of the corner office that had become her prison.
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