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Web analytics tools aren't just the preserve of big business. Even the smallest entrepreneurial enterprise can benefit from analytics technology. Google Analytics is one of the most used tools on the web, offering a full suite of features that can be readily adapted to bolster your SEO strategy.

E-Commerce is growing by a staggering 23% per year, making it a perfect staging ground for new products, companies, methods and processes. With the increasing number of eCommerce focused businesses, customers expect more of their eCommerce enterprises, and that includes the ease of the check-out process. Let’s explore why the checkout process is so important, and how you can simplify yours for the optimal customer checkout experience in 2022.

Did you know that there are more than 2.89 billion active Facebook users? As the power of social media continues to make itself known, this figure will continue to grow. If you happen to own a small business, it only makes sense that you should take advantage of this incredibly massive demographic.

For many entrepreneurs, an online presence is an essential part of doing business. Especially in the past year, the ability to do business online has allowed many to maintain their livelihoods during a time of economic uncertainty. Although the internet has given business owners the ability to adapt and grow, a digital presence also leaves you vulnerable to cyber crime. Nearly 64% of small businesses have a website, and if you store customers’ or clients’ personal or financial information through your site, you’re a potential target for cyber attacks.

eCommerce has gained permanent traction on the global market, but that doesn’t mean our real-world shopping experiences are obsolete. Traditional shops hold time-tested wisdom gained through years of experience, wisdom we can take advantage of to enhance customer online shopping experience. Let’s explore a few easy, time-tested and fast methods of improving your customer experience.

We use smartphones for everything from controlling the temperature in our homes, to shopping for groceries, clothing and even a new house or car! Non-optimized sites are quickly abandoned by mobile users when they see text is cut off, buttons or menus are hidden or unavailable, or they aren’t able to clearly see your product pictures and graphics. Screens are getting larger, to make interaction with our devices easier, and 51% of internet users are using those screens for shopping. Optimizing your site for mobile use is the only way to take advantage of this growing trend.

Data is the new oil, and even small businesses have access to valuable data that cyber attackers would love to steal. While hackers can attack your network directly, they also like to make use of poor staff security practices to infiltrate companies databases. In 2021, 74% of organizations experienced a malware attack directly linked to an employee device or action. Let’s explore a few steps you can take today to keep your small business data safe and secure.

With all the challenges that small business owners face when trying to get their business off the ground, cybersecurity is often far from the top priority. Many small business owners and entrepreneurs think that small businesses are not a lucrative target for cybercriminals, but this is not the case. Modern cybercriminals are not so selective as to who and what they target, and small businesses very often fall victim to cyber-attacks. This begs the interesting question: how can self-employed business owners protect themselves from data breaches?

Small businesses have more opportunity than ever before in 2021, an unexpected positive outcome of the COVID pandemic, which forced all businesses to re-evaluate every aspect of their operations, or die. 80% of USA-based small business owners are not yet using newly-available technology to its full advantage, but we can confidently predict further adoption, when these business owners see how new tech trends are empowering small businesses to grow and thrive.

Your website is a place where your consumers will go to find out more information on your company. If you can increase the traffic to your site, you are likely to climb high up the search engine rankings which can do wonders for business exposure and increased revenue. Attracting new visitors to your website is not an easy process and it takes a lot of work to prove you are creditable. Here are a few practical tips that your business can use to help you attract new visitors to your site.

As a business selling products or services, your aim is to make your endeavors profitable. If only customers knew about your business the second you establish it and would immediately know the value you are giving. Alright, so you set up your website and offer quality. Still, the occasional customer purchasing one item and that too by accident will not do. There has to be a more conscious way of letting yourself be known to gradually more and more people. The good news is there certainly is. It is called customer engagement strategy, which is your strategic driver to business success. So, how does this work exactly:

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.

If you're an eCommerce business owner, you probably already know how important it is to maintain your website's security. A secure site helps you sustain your operations, but it’s also critical to retaining your customers' trust. When your customers entrust you to keep their sensitive information protected, you must be able to deliver on that promise.

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.

Data has become an invaluable resource across various industries, with the marketing industry placing a particularly high premium on sales, lead generation, and customer data. Many organizations have realized that data is a powerful tool, but not everyone has grasped how to effectively use data or understands the steps required to turn raw data into useful or digestible data. Digital progress or transformation requires careful planning, and a data strategy should be included in the planning process. Data is too complex and too impactful to be an afterthought or a secondary priority; unless a business devotes the appropriate time to data, that data is being wasted at worst and underutilized at best. If a business, large or small, wants to use data effectively, they must have a data specific strategy in place.

Your business already uses some technology and tech tools to optimize different aspects of your day-to-day. However, you shouldn't become complacent. Customer security, for example, is an area where the overall situation is rapidly evolving and customer needs are becoming more complex. To meet these needs, you have to upgrade to the right tools.

Almost every business, big or small, invests some time and money in search engine optimization. Whether you hire an SEO specialist or do the work yourself, it is important for any website to have proper SEO work done. Maybe you spent hundreds or thousands of dollars along with hours upon hours of time trying to properly optimize your website. You think you have covered all your bases in following best practices, but you aren’t seeing the results you want. Something is wrong and it is your SEO. No one makes mistakes on purpose, but they do happen. It is unfortunate to hear that something is wrong and will take more work to fix, but SEO is not something that can be ignored. However, instead of needing to fix issues after the fact you can avoid issues from the beginning. This article will lay out the most deadly SEO mistakes you can easily avoid to prevent headaches down the road.

The technological landscape has changed enormously over the past decades for small businesses with the explosion of smartphones, online shopping, and cloud-based data storage. Small businesses and the self-employed have the ability to more efficiently manage operations, communicate with employees and clients no matter their location, and reach vastly greater numbers of potential customers.

When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.

We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.

Social media marketing requires to be frequently adapted to the developing trends. Marketers must stay alert about the e-commerce development and the rapid pace that social media platforms are evolving if they actually want to maintain successful tactics. 2018 had been a bustling year for all social media platforms. There were heaps of negative and positive stories that had to do with their utilization and it’s high time now to analyze our social marketing approaches

As you may have noticed, it’s extremely easy to shoot a video and post it to the Web these days. Most people in urban environments have a screen of some kind in front of our face every workday, and even on the weekend. Faces facing screens are so prevalent that studies keep coming out about the need to walk away from electronic media dependence. You can find articles on WebMD and other health-related sites about smartphone addiction.

When you are operating a business there is nothing as bad as a missed opportunity. Any unexpected event whether manmade or natural can greatly disrupt your business. To avoid such problems it’s very important to create a business continuity plan. A good business continuity plan will help you reduce the loss and downtime in case there is a disruption. It will also help boost your employee and customer confidence and ensure that your business is back on track. Read through to learn some of the tips that can help you.

Still unsure about last month’s article on Mobile Web Apps and Responsive Website Design? Read on to find out more. A responsive website is a site built so that it automatically detects what the screen size of the device you’re using is as well as other limitations such as the browser type and any secondary applications that might be necessary for the site to function correctly. Then, the website automatically modifies the content to fit the constraints. The problem with responsive sites is that it’s simply impossible to create one site that works with all screen sizes, browsers and other secondary applications consistently. The factors are too numerous to go into but this is often the preferred option for many companies as it is a more cost friendly option.

Technology can help transform business. It can help a business run more efficiently, save resources, and generate more profits. Technology can help improve the everyday running of your business, sales, cash flow, and customer communication. Your business will also look more professional.

With e-commerce thriving, there have never been more sales opportunities available to small business owners with a killer product. To fully take advantage of the global marketplace, business owners need to make sure their products have authentic identification numbers, which are then encoded into a UPC (Universal Product Code) barcode.