NASE Blogs

What Customers Want

Nov 12, 2009
Posted by Molly Nelson - Even though you can't read your customers' minds, SmallBusinessNewz has a great recap of a survey on holiday trends conducted by Deloitte that lets you come pretty close. 

Perhaps not surprisingly, consumers indicate that social media will have a large role in their shopping experience this year.  The survey found that:

  • 7 percent of consumers plan to use social media during their holiday shopping
  • 60 percent plan to use it to find discounts, coupons and sales information
  • 25 percent say they will likely purchase a product this holiday season based on an online recommendation
  • 34 percent say that online consumer reviews and ratings influence their buying decisions more than advertising
For more, read the SmallBusinessNewz post and the fully survey from Deloitte