Meet the NASE Staff

NASE Staff

Meet the NASE staff members working to help and support you in growing your business every day.

Keith Hall

Keith R. Hall

President and Chief Executive Officer

Keith was born and raised in Dallas, Texas and graduated from the University of Texas at Austin in 1981. He began his career with the public accounting firm of KPMG and has worked with and on behalf of the NASE since 1991. Of his many duties with the NASE, his passion remains answering tax and financial questions every day directly from NASE members via Ask the Experts.

John Hearrell

John K. Hearrell

Vice President of Membership & Affiliate Programs

John has been affiliated with the NASE since 1990. He is responsible for member benefit procurement, benefit compliance, partner marketing, website analytics and leads marketing.

Katie Vlietstra

Katie Vlietstra

Vice President for Government Relations and Public Affairs

As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall.

Melissa Alford

Melissa Alford


Melissa was born and raised in Southwest Kansas and graduated from the University of West Florida at Pensacola in 1996. She has worked in several different industry's including airline, retail, hospitality, engineering and e-commerce.

Thom Childers

Thom Childers

Director of Software Development

Thom, originally from California, came to Texas in the 80's and graduated from Southern Methodist University in 1989. He has worked in Information Technology in the Finance, Software, and Healthcare Information industries over the last 25 years. Thom is responsible for all Software Development for NASE internal and web based systems.

Cameron Brown

Cameron Brown

Sr. Website Developer (Full Stack) / Information Technology Manager

I am responsible and accountable for the smooth running of our computer systems and related software within the limits of requirements, specifications, costs and timelines. I supervise the implementation and maintenance of our company’s computing needs.

Scott Stryker

Scott P. Stryker

Director of Membership and Communication

Scott originally hails from New Jersey and began working with the NASE while living in Washington, D.C. He is responsible for email communications, website content, publications, social media, news letters and our Grants and Scholarships program.

Rosie Farris

Rosie Farris

Accounting Specialist / Office Admin Manager

I am originally from South Florida, responsible for the daily operations of Accounts Payable, Accounts Receivables, and Billing. In addition, Rosie supports daily office administrative tasks and duties.

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