NASE Staff

Meet the NASE staff members working to help and support you in growing your business every day.

  • Keith Hall

    Keith R. Hall

    President and Chief Executive Officer

    Keith was born and raised in Dallas, Texas and graduated from the University of Texas at Austin in 1981. He began his career with the public accounting firm of KPMG and has worked with and on behalf of the NASE since 1991. Of his many duties with the NASE, his passion remains answering tax and financial questions every day directly from NASE members via Ask the Experts.

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  • John Hearrell

    John K. Hearrell

    Vice President of Membership & Affiliate Programs

    John has been affiliated with the NASE since 1990. He is responsible for member benefit procurement, benefit compliance, partner marketing, website analytics and leads marketing.

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  • Katie Vlietstra

    Katie Vlietstra

    Vice President for Government Relations and Public Affairs

    As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall.

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  • Melissa Alford

    Melissa Alford


    Melissa was born and raised in Southwest Kansas and graduated from the University of West Florida at Pensacola in 1996. She has worked in several different industry's including airline, retail, hospitality, engineering and e-commerce.

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  • Thom Childers

    Thom Childers

    Director of Software Development

    Thom, originally from California, came to Texas in the 80's and graduated from Southern Methodist University in 1989. He has worked in Information Technology in the Finance, Software, and Healthcare Information industries over the last 25 years. Thom is responsible for all Software Development for NASE internal and web based systems.

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  • Cameron Brown

    Cameron Brown

    Sr. Website Developer (Full Stack) / Information Technology Manager

    I am responsible and accountable for the smooth running of our computer systems and related software within the limits of requirements, specifications, costs and timelines. I supervise the implementation and maintenance of our company’s computing needs.

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  • Scott Stryker

    Scott P. Stryker

    Director of Membership and Communication

    Scott originally hails from New Jersey and began working with the NASE while living in Washington, D.C. He is responsible for email communications, website content, publications, social media, news letters and our Grants and Scholarships program.

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  • Rosie Farris

    Rosie Farris

    Accounting Specialist/Office Admin Manager

    Rosie, originally from South Florida, relocated to Texas in 2010. She is responsible for the daily operations of Accounts Payable, Accounts Receivables, and Billing. In addition, Rosie supports daily office administrative tasks and duties.

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To contact NASE staff members, please call: 800-232-6273