Self Made: NASE's Blog


Welcome to the Self Made.  This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

Nearly 50% Of Small Business Leaders Don't Use Social Media

Aug 24, 2011

Posted by Sung Yoo - A recent survey of US small business leaders and their social media usage found that many weren’t using these important channels to promote their businesses and products. Only 12% of businesses described social media promotion as a must and nearly 50% of respondents aren’t using social media at all.

The findings included:

 - 47% of respondents indicated they did not use social media for business purposes at all

For those that did use social media for their business:

- 19% are using Facebook
- 15% are using LinkedIn
- 4% are using Twitter

The businesses using social media also ranked the most important channels they used to grow and expand their business:

- 28% selected a company Facebook page
- 18% selected a company page / group on LinkedIn
- 8% indicated a company blog had helped them the most

When all respondents were asked about how they felt about using social media for their business:

- 12% describe it as a must, they do it all the time
- 24% do it when they have the time
- 14% indicated they don’t know enough about it

In a previous blog post, I asked whether social media is worth it for the self-employed. The short answer: It may be if you are able to offer something of value to your customers. I also like to tell people: Be authentic. This is your chance to be someone beyond the business card - take advantage of it.

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