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5 Branding Tips for Beginners

A successful brand is an invaluable asset for any business. If you nurture a brand the right way, it can ultimately end up taking on a life of its own - some brands come to define the businesses that create them. If you have no experience with branding, then it can be a difficult undertaking. Here are 5 branding tips to get any beginner started.
Posted on Jun 12, 2020

Digital Marketing Tips During Isolation: Don't Quarantine Your Brand

There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.
Posted on May 13, 2020

Fast and Effective Ways to Attract New Customers

When you own and operate a small business, you probably feel like the majority of your time goes toward new customer acquisition. That’s likely not just a feeling and is the reality. Finding new customers is one of the most difficult parts of owning a business, but also one of the most essential.
Posted on Nov 05, 2019

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the brands in their lives, so companies need to be at their best. There are certain things that are simply expected from brands now, and these expected qualities go hand in hand with content marketing.
Posted on Sep 09, 2019

5 Most Effective Marketing Strategies for Self-Employed People

When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.
Posted on Aug 14, 2019

How to Increase Your Company's Visibility

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.
Posted on May 15, 2019

How to Increase Customer Engagement ​

Increasing customer engagement is a goal for every business. Most business owners understand that the more engaged their customers are, the more profitable their business is. Gallup research shows that a fully-engaged customer represents 23% more revenue than average. Another study conducted showed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Based on this information, it is pretty clear that customer engagement plays a huge role in a business's success. Although many business owners understand the importance of customer engagement, most of them do not know how to effectively increase it. In this article, I will be discussing four things you can do as a business owner to increase customer engagement.
Posted on Apr 12, 2019
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