Small business owners and employees need to wear many hats on a daily basis, making small business incredibly rewarding and yet, incredibly demanding and complex. To truly succeed in small business, you must focus on marketing in a very real way. Marketing isn't something that we all have experience with, and what works for you personally may not necessarily resonate with your customers. It’s important to always focus on learning and developing your marketing skills and strategy, to get the most out of your small business. Let’s explore a few ways you can take your small business marketing strategy to the next level, with very little effort.
Posted on
Feb 01, 2022
In today's day and age, small businesses need to leverage any tool that they can to build their brand and customer base. Email marketing was, is, and will be one of the most powerful tactics that professionals use to acquire leads and make sales online. Considering that there are emailing tools that are essentially free for businesses just starting out, there is simply no good reason not to use email marketing as part of your selling strategy.
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Jan 19, 2022
It can be difficult to know where to start when launching your new business. The origin of a business idea always stems from the want to sell a service or product to the public that doesn’t already exist, but where do you go from there?
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Nov 12, 2021
Now don't get us wrong, high expectations are a great means by which to accomplish large goals and maintain principles that fuel business success. However, it is important to be realistic about what you can expect from certain tools and resources you have available to you. For example, how much progress could you possibly achieve if you expected your local auto mechanic to also repair a large dent on your passenger door or update a faded coat of paint?
Posted on
Nov 10, 2021
Starting a business gives you the opportunity to earn a living by doing something you love. Whether you’re launching a side hustle or giving up your day job to expand your startup, maximizing sales is an important way of increasing your success.
When you’re competing against larger businesses or more established brands, however, increasing sales and revenue can be tricky. To optimize your performance and boost profitability, take a look at these eight ways to increase small business sales:
Posted on
May 13, 2021
Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.
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Oct 21, 2020
Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.
Posted on
Aug 25, 2020