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Inspiration Vs Copying: How To Create a Unique Brand When Launching A New Business

It can be difficult to know where to start when launching your new business. The origin of a business idea always stems from the want to sell a service or product to the public that doesn’t already exist, but where do you go from there?
Posted on Nov 12, 2021

Don't Set Your Expectations For Your Digital Marketing Agency Too High

Now don't get us wrong, high expectations are a great means by which to accomplish large goals and maintain principles that fuel business success. However, it is important to be realistic about what you can expect from certain tools and resources you have available to you. For example, how much progress could you possibly achieve if you expected your local auto mechanic to also repair a large dent on your passenger door or update a faded coat of paint?
Posted on Nov 10, 2021

8 Ways to Increase Small Business Sales

Starting a business gives you the opportunity to earn a living by doing something you love. Whether you’re launching a side hustle or giving up your day job to expand your startup, maximizing sales is an important way of increasing your success. When you’re competing against larger businesses or more established brands, however, increasing sales and revenue can be tricky. To optimize your performance and boost profitability, take a look at these eight ways to increase small business sales:
Posted on May 13, 2021

Tips to Boost your Digital Marketing Strategy During The COVID Pandemic

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.
Posted on Oct 21, 2020

Should Self-Employed Small Business Owners Worry About Click Fraud?

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.
Posted on Aug 25, 2020

Digital Marketing Tips During Isolation: Don't Quarantine Your Brand

There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.
Posted on Jul 30, 2020

The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.
Posted on Jul 30, 2020
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