What Customers Want

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Welcome to the Self Made. This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

What Customers Want

Nov 12, 2009
Posted by Molly Nelson - Even though you can't read your customers' minds, SmallBusinessNewz has a great recap of a survey on holiday trends conducted by Deloitte that lets you come pretty close. 

Perhaps not surprisingly, consumers indicate that social media will have a large role in their shopping experience this year.  The survey found that:

  • 7 percent of consumers plan to use social media during their holiday shopping
  • 60 percent plan to use it to find discounts, coupons and sales information
  • 25 percent say they will likely purchase a product this holiday season based on an online recommendation
  • 34 percent say that online consumer reviews and ratings influence their buying decisions more than advertising
For more, read the SmallBusinessNewz post and the fully survey from Deloitte
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Courtesy of NASE.org