Old Spice, New Ideas?

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Welcome to the Self Made. This is a blog focused primarily on the self-employed and micro-business and full of fantastic posts by not only our team of experts but by YOU!  We realize that there are many ways to help the small businesses out there which is why we invite other business minded individuals to post here and help the rest of the community as well.

Old Spice, New Ideas?

Jul 19, 2010
Posted by Molly Nelson -  As you may have noticed, the Old Spice Man has been all over Twitter and YouTube lately. A few experts have even culled some lessons for small businesses from the viral success of the Old Spice campaign.

If you weren't a loyal Old Spice customer, did this campaign prompt you to give the brand a second look? Has the success of the campaign inspired you to create YouTube videos about your product or business?

[Old Spice is New Again – The Power of an Integrated Marketing Approach]
[Lessons From the Old Spice Man]
[Old Spice vs Fast Company]
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Courtesy of NASE.org