How to Write A Business Proposal

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How to Write A Business Proposal

Jun 04, 2022
Business Plan

Having a well-organized structure for writing proposals will allow you to get straight to the heart and effectively communicate the value you're providing, enabling you to generate proposals to attract new business without having to come up with something new. So, how do they manage to do it?

What is a Business Proposal?

A business proposal is a sales pitch that includes a pricing estimate for your goods or service to a prospective client for a specific assignment. There are various reasons why a company could write a business proposal. For example, during a sales call, a client may ask for a proposal, inquiring about the scope of the work and expenditures that might be incurred if the project went forward. In some cases, prospective clients will ask for business proposals (also known as RFPs) to find vendors.

Types of Business Proposals

Unsolicited and solicited business proposals are the two forms of proposals.

Solicited Business Proposal

Potential clients may demand these business proposals. Therefore, after you've made your sales pitch and your potential client has requested formal service specifics, you'll often provide solicited business proposals.

Unsolicited Business Proposals

On the off-chance that a potential client would be interested in what they have to offer, business owners send unsolicited business proposals.

Because business proposals take so much work and attention, it's best to concentrate on solicited business proposals with a greater chance of success.

What Is the Importance of a Business Proposal?

  • Business proposals are vital papers that assist companies in selling their products and services to potential customers and obtaining new business.

  • It also aids them in comprehending the task that must be accomplished and the resources required to complete it. 

  • Business proposals can also be considered as a sales document that outlines all of the benefits your product provides in solving a client's problem.

How to write business proposals

Before you begin writing your business proposal, you must first understand what it entails. Your excellent business proposal should cover the following at a high level:

Title Page

The front page of your proposal should feature your title page. Include a title for your proposal and your logo, and the date. Include both the firm name and the point of contact when indicating who the proposal was designed for. Include the name of the person who wrote the proposal, as well as the name of your company and the employees who worked on it.

Table of Contents

A table of contents, depending on the length of your business proposal, is a good addition. It should come after your title page and before you go into the content. If you're sending it as a PDF, include anchor links to each section so people can quickly find what they're looking for. 

Overview of the Proposal

One of the most crucial elements of your proposal is the overview of your proposal: it should illustrate why your organization is the best fit for the proposed project, therefore approach it experimentally and use strong language. Because the overview of your proposal is one of the first things anyone will read, it must convey your remedy to the client's problem in a brief, yet captivating manner that focuses solely on results.


Expand on the content in the executive overview in the body of your business proposal. The responses to the questions you posed to yourself in this part should be put to good use. Information like logistics, milestones, timing and pricing should all be included in the body of your business proposal. You can also make a list of the documents that make up the appendix. You'll need to calculate the expenses depending on the number of employees who will be needed to complete the task, your overhead, and your knowledge.


There's no arguing around the premise that pricing projects aren't easy or enjoyable—after all, you have to strike a balance between earning what you're worth and demonstrating value, while also avoiding frightening away a potential customer or being outbid by a rival with a lower price. However, because a budget or pricing section is an important aspect of every company proposal, you'll want to plan out your pricing approach before diving into the details.

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

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