Running your own business can be tough, with overheads, profit margins, tax, and the countless other worries, it can be easy to get overwhelmed. The current cost of living crisis is only piling on more pressure, with many businesses set to go under.
It’s vital then that, during these tough times, your business is generating as much profit and revenue as it can, the last thing you want during these times of financial hardship is for your business to begin to stagnate. Check out this guide to maximizing your personal trainer business and ensure your attracting and retaining customers.
Take Courses
Taking on additional training and obtaining further qualifications can only work to benefit your personal trainer business. Not only will it give you additional knowledge that you can apply in training session, it will also give current and potential clients confidence and faith in your training and your abilities, safe in the knowledge that their trainer has the relevant education and expertise to help them achieve the body and fitness goals of their dreams.
Try a personal trainer course from Study Active, they offer a range of tuition packages for trainers of varying levels of expertise and experience, so you’ll be certain to find one that will help you give your business the boost it needs.
Frame your certificates and hang them on the walls of your gym to make them immediately visible to clients.
Focus on Social Media
Social media is the number one method for any business looking to expand and grow. It gives you direct access to millions of potential customers and comes with an array of creative tools with which you can create engaging, entertaining content to attract new clients.
Make sure your business has a presence across all the major social media platforms. Channels like Facebook, Instagram, TikTok, and Twitter all offer different ways through which you can promote your business, and each can be used to target separate age groups and demographics.
If you’re looking to attract Gen Z clients, TikTok cannot be ignored. The video platform is the younger generation’s go-to for all sorts of content, so ensure your business is putting out TikTok videos to appeal to these audiences.
Build a Dedicated Website
Building a dedicated website separate from your social media accounts can be an effective way to legitimize your business, giving customers confidence and encouraging them to make contact. Use the website to give further details about the services you offer, pricing structures, and operating hours. You can also use it to display your certifications, client testimonials, and provide sign up forms.
Promotions and Discounts
Promotional campaigns and discount offers can be used to generate new business and attract new clients. Offer prospective customers a free trial period to let them assess your services with no financial obligation, or offer welcome bonuses to give potential clients that final push.
Implement a guest pass scheme so that current clients can bring along a friend, people will be more likely to join a new gym if they have friends already there.
Consider running loyalty programs that offer discounted sessions or other bonuses, this will work to encourage client retention and can motivate potential customers to join.
Conclusion
In times of economic instability, all manner of industries and sectors will feel the effects. For the self-employed in particular, keeping business steady and maintaining a reliable customer base can be extremely challenging. For the personal trainer looking to maximize their business and ensure it continues growing on an upward trend, follow these steps and safeguard your business from falling behind.