The Real Impact of the COVID-19 Pandemic on the American Small Businesses Community


The Real Impact of the COVID-19 Pandemic on the American Small Businesses Community

FOR IMMEDIATE RELEASE: Wednesday, July 7, 2021
CONTACT:  Kristofer Eisenla, LUNA+EISENLA media | 202-670-5747 (mobile)

National Small Business Association President & CEO Available to Discuss Future of Entrepreneurship

During the Pandemic Many Individuals Chose to Open a Small Business & Many Survived by Adapting to the New Normal, including Pivoting to the Use of Digital Tools

 – New data from University of Maryland economists shows new businesses starting up in 2020 hit a record high even during a year of the COVID-19 pandemic, when at the same time, thousands of existing small businesses closed their doors.  Emerging from the pandemic has radically shifted the state of the American small business community, transforming the way we do business and has shaped a new, post-pandemic economy.

Keith Hall, President and Chief Executive Officerof the National Association for the Self-Employed (NASE),is available to discuss the transformative trends currently underway with American entrepreneurship.

From the formation of new small businesses to more Americans choosing self-employment, Americans are adapting to a “new normal” with their careers, while many small businesses utilized – and are continuing to utilize – new and innovative digital tools to interact with customers and provide their services.

“The coronavirus pandemic has radically transformed the face of American entrepreneurship and that transformation isn’t over,” said Keith Hall, President and Chief Executive Officer of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community.  “Thousands of American small businesses closed their doors in a year that also saw a record number of new business start-ups and many adaptations of the way we conduct business by shifting to embracing digital tools and online marketplaces.  As doors are opening back up, we must continue to support our small business community in any way we can – including through support and policy actions that will help them to continue to thrive in the new economy.”

Hall was recently quoted in Associated Press/Nerdwallet pieces4 small-business innovations that will outlast the pandemic, & Millennial Money: Should you become your own boss?, where he discusses the impact of the pandemic on the small business community.

Hall is available to discuss:

  • The overall impact of COVID-19 pandemic on the small business community.

  • The new business environment and economy shaped by the pandemic.

  • How small businesses adapted during the pandemic.

  • The success and challenges of the Payroll Protection Program.

  • The future of the small business community post-pandemic.

  • The benefits of choosing self-employment.

  • Things to consider when starting your own business.

NASE conducted a survey of its membership about the Payroll Protection Program (PPP) indicating an overwhelming majority of these owners of businesses with fewer than 10 employees believe the government should do more for the American small business community. Hall also penned an op-ed in The Hill imploring our elected leaders in Washington to come together to support our nation’s small business community on issues ranging from COVID relief to affordable health care and ensuring tax equity and fairness.

To speak with Keith Hall or other small business experts, contact Kristofer Eisenla at


The National Association for the Self-Employed (NASE) is the nation's leading advocate and resource for the self-employed and micro-businesses, offering a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy.

The NASE Next Biz Thinghelps identify and connect our nation’s smallest businesses. Need small business help? Check out NASE’s Ask the Experts for advice or the NASE Minute for small business support.

The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's website at

Courtesy of