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Visit our Facebook page and like us for free access to one chapter from the Startup Kit. 

The Startup Kit is also available as an ebook for Kindle, nook and iBooks.

NASE Startup KIT - How to start a business

Think Of Yourself As A Business Owner

Business owners rarely perform only one function. Instead they often juggle numerous tasks.

You can expect to handle chores as varied as bookkeeping, marketing, filing business taxes and even planning for retirement.

You’ll also need to keep an eye on the big picture, which means developing a business plan, watching the competition and taking other actions.

Thinking like a business owner can help you succeed.

To learn more, click here.

Choose The Right Business Structure

Almost every new business owner asks this question: What’s the best legal structure for my business?

Unfortunately, there’s no single answer. That’s why you need to evaluate the advantages and disadvantages of the different types of structures before making a decision.

To learn more, click here.

Know The Legalities Of Operating Your Business

Many new business owners are shocked at the number of actions they need to take to open and maintain a legitimate business.

Certain legal issues, such as reviewing commercial leases, are best handled with the assistance of an attorney. On the other hand, you may be able to handle some legal matters yourself, such as registering a business name.

Knowing when—and when not—to hire an attorney will save you money and legal headaches.

To learn more, click here.

Know Your Tax Responsibilities

When you had a corporate job, your employer handled payroll taxes and income tax withholding. Now that you have your own business, you get to deal with the tax obligations.

Those obligations will vary depending on your type of business, the business structure you choose and the location of your new business.

As a self-employed business owner, you need to understand and meet every tax responsibility for your new venture.

Estimated taxes, self-employment taxes, state and local sales taxes – find out how to manage your tax responsibilities.

To learn more, click here.

Properly Fund Your Business

Money gets your new business up and running. It keeps it running. Money also keeps a roof over head and feeds your family while your new business finds its legs.

Many new business owners underestimate the amount of money needed to launch a small company. That can spell trouble.

You need to accurately forecast your startup expenses and explore all of your financing options—from traditional lenders to government microloans.

To learn more, click here.

Develop Good Financial Habits

For many new business owners, managing finances is the last thing they want to do. In reality, it should be at the top of your to-do list.

Taking care of your money goes beyond balancing your bank account. You need understand financial reports so you can track your financial progress. You need to know how to substantiate expenses and income. You need to analyze your cash flow.

Don’t neglect the financial side of your business.

To learn more, click here.

What You Don’t Know Can Hurt You

Fortunately you have hundreds of resources at your fingertips—either online or probably a short drive from your office.

There are government programs available for free. Low-cost seminars and workshops will help sharpen your professional skills. Local resources can be found in every major city.

But you have to know what questions to ask and where to go for help.

To learn more, click here.

Understand The Importance Of Marketing

Marketing is the way you tell potential customers about your products and services. It can cost thousands of dollars or very little, depending on how you choose to market your business.

To make the best investment in marketing—and to get the best results—you need to have a strategic plan. And you need to know what kinds of marketing tools you have at your disposal.

It’s easier than you might think if you understand the nuts and bolts of marketing.

Get the marketing help you need to make your business successful.

To learn more, click here.

Make A Great Impression

As a new business owner, you are the company. Your reputation, your manners, your physical appearance all contribute to the impression you give potential customers.

Image goes across your entire business, from your office to your online social media activity.

If you don’t know how to polish your etiquette and your image, you can’t put your best foot forward.

To learn more, click here.

Protect Yourself

When you start your own business, you put everything on the line—from your reputation to your income. This is not the time to risk it all.

Knowing how and when to protect your intellectual property, your physical property and yourself can make the difference between success and failure.

The NASE has the answers you need.

To learn more, click here.


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Track your progress when starting your own business

Startup Kit Cover

NASE Members have full access to the NASE Startup Kit. Log in or join now to download your copy of the Startup Kit and interactive Checklist For Entrepreneurs.




Help to Get Your Business Off the Ground

  • Ask the Experts
    The NASE's qualified experts will answer your questions about taxes, business strategy, accounting and finance, retirement planning, business law and more.
  • Payment Processing 101
    Credit and debit card processing for your new business doesn’t have to be a hassle. The NASE’s exclusive payment processing vendor, First American Payment Systems, offers a step-by-step guide to figuring out a payment processing plan.
  • Growth Grants
    The NASE can help you launch your business with a business development grant worth up to $5,000.